In this episode, Becky Daniels, founder of a thriving business support firm, shares how she helps entrepreneurs scale their businesses while working less — and making more.

You will learn:

• How to identify your "Queen Bee Role" — and why that’s crucial to scaling
• The fastest way to increase profitability: fire the wrong clients
• Why your time must be factored into profitability calculations
• Common mistakes founders make when trying to scale
• How to build a business that lets you take a real vacation — and still runs smoothly
• How Becky’s new marketing language (and website) led to more leads
• Why saying NO is a business growth strategy

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

GUEST LINKS:

• Website: https://danielsbusinesssolutions.com/
• Linkedln: https://www.linkedin.com/in/becky-daniels-business-solutions/

Becky Daniels:

She loves to help business owners find the dependable path to reaching their business goal of having a GROWING and MORE PROFITABLE business. She helps business owners work their way out of a job and into the role of CEO of their business. She does this by clarifying what your business does, who you do it for, and how the work gets done. She helps business ownership be more enjoyable today and more profitable when you decide to sell. She graduated from The University of Tennessee, Knoxville, with a BS in Industrial Engineering, and a minor in Business. She lives near Chattanooga with her husband, her three daughters, and three dogs. In her spare time she loves to watch college football and basketball (Go Vols!), travel, cook, read, camp, whitewater raft, cycle, hike, and fall asleep 5 minutes into a television program.

Timestamps & Highlights:

00:01 – Intro: Who is Becky Daniels

01:33 – How Becky started her business

03:23 – What is the "Queen Bee Role"?

04:49 – Client success story: focusing on core business

06:04 – Why narrowing your focus helps you scale

07:07 – How to raise profit margins by 15%

09:30 – Firing unprofitable clients

10:55 – Who Becky works with ($500K–$5M businesses)

11:34 – Building a business that runs without you

12:05 – 2 key steps to scaling a business

14:35 – Real client transformation story

15:56 – Hardest parts of building a business

18:43 – Taking the risk to start her own business

20:25 – The power of saying no

24:22 – Pricing, boundaries, and choosing the right clients

27:39 – Marketing wins: website & messaging

28:46 – How better marketing led to more leads

30:33 – Using LinkedIn for business growth

31:00 – How to connect with Becky

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Want to speak more clearly, confidently, and succinctly on camera? 🎙️ In this video, award-winning marketer Kim Rittberg shares insider tips on how to sound natural and engaging — whether you’re recording videos or giving live talks.

You will learn:

✅ Why preparation matters (and how much you really need)

✅ How to focus your message with “Why should someone care?”

✅ The power of using simple, jargon-free language

✅ How to connect with your audience on their level

✅ Why bringing “dinner party energy” helps you shine on camera

Timestamps & Highlights:

00:01 — Intro: How to speak clearly and confidently on video

00:29 — Why preparation matters (just a few bullet points is enough)

01:35 — Key question: “Why should someone care?”

02:08 — Focus on your target audience — it doesn’t need to resonate with everyone

02:39 — Use simple language — avoid jargon and industry terms

03:17 — Speak as if your audience is hearing this for the first time

03:52 — Tip: Bring “dinner party energy” to your videos and speaking engagements

04:28 — Recap: How to show up and speak with clarity and confidence

04:58 — Call to subscribe & follow on other platforms

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I sit down with Cesar Cervantes – an expert speaker coach, TEDx mentor, and former stand-up comedian – to dive into the real behind-the-scenes of landing, writing, and delivering a TEDx talk that actually makes an impact. 🎯

You will learn:

• Caesar’s origin story from comedy clubs to the TEDx stage
• The key difference between TEDx talks and keynote speeches
• How to pitch your TEDx idea and what organizers actually look for
• Why structure is everything — and how to make your message stick
• Smart ways to practice (and avoid common mistakes)
• How humor can be integrated naturally, even if you’re not “funny”
• Tips for building a keynote that books more speaking gigs
• A sneak peek into Cesar’s new book Great Speech

Timestamps & Highlights:

23:47 – 23:56: How do you add humor to a speech?

23:56 – 24:10: Don’t try to be funny from the start — find the right moments to insert humor.

24:10 – 24:24: It depends on your natural sense of humor and personality.

24:56 – 25:12: There are two key ingredients to humor: surprise and superiority.

25:31 – 25:45: Surprise is when the audience didn’t expect that twist. Superiority is when something is better or smarter than something else.

25:45 – 26:03: A great book, Comedy Writing Secrets, breaks humor into 5–7 joke types.

26:03 – 26:05: Once you know the structure, you can write jokes intentionally — not just by instinct.

Connect with Kim Rittberg:

🎁 FREE DOWNLOAD: The Truth About Impostor Syndrome No One Tells You – Click here

📱 Follow host Kim Rittberg on Instagram: https://www.instagram.com/kimrittberg

▶️ Subscribe to Kim’s YouTube Channel to make better videos that convert: http://youtube.com/@kimrittbergcontent

🎧 Listen to more episodes of The Exit Interview Podcast: https://link.chtbl.com/8M8_nMAF

🌐 Visit Kim’s website for free resources and coaching programs: https://www.kimrittberg.com

Connect with Cesar Cervantes:

Cesar Cervantes: https://www.cesarcervantes.tv/subscribe

Facebook Group: https://www.facebook.com/groups/speaktedx

Cesar’s Book GREAT SPEECH book

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.