The Four Flows of Business—Leads, Sales, Fulfillment, and Cash—are the difference between surviving and scaling. In this episode of The Forge House, Jonathan Maynard reveals the exact framework that helped him break through plateaus and rebuild his business from the inside out.

Whether you're stuck chasing low-quality leads, winging your sales calls, drowning in broken delivery systems, or watching your cash disappear, this episode will help you trace the root cause and fix what’s actually broken.

Jonathan shares battle-tested stories from building multiple seven-figure home service companies, and why you must stop guessing and start diagnosing. You’ll learn how each of the Four Flows works, what happens when they break, and how to restore momentum with intention.

If your business feels heavy and you're not sure what to fix next, this framework is your new favorite tool.

🎯 Start your journey to clarity with Jonathan’s free 30-Day Reset Guide at jjmaynard.com

In this episode of The Forge House, we dive deep into the WIN Your Next Hour framework with Danny Lehr—entrepreneur, athlete, speaker, and founder of Caffeine and Kilos. Based on his new book, Danny breaks down the powerful WIN formula (Words, Invest, Note your progress) that has helped Olympians, founders, and everyday dreamers build unstoppable momentum, one hour at a time.

Learn how to speak your goals out loud to activate belief, invest time and energy to create real skin in the game, and track your micro-wins to build confidence even in overwhelming seasons. This conversation is packed with real stories, practical habits, and actionable next steps—especially for business owners and high-performers looking to reclaim focus and clarity.

Resources Mentioned:

• Danny Lehr’s book: Win Your Next Hour

• Follow Danny: @DannyLehr

• Caffeine and Kilos: caffeineandkilos.com

In this episode of The Forge House, Jonathan Maynard breaks down one of the most important lessons in business: business clarity scales. Using the example of Chick-fil-A vs. Cookout, he illustrates how focusing on fewer offerings, stronger systems, and intentional culture creates a scalable, profitable business.

While Cookout dazzles with options, Chick-fil-A dominates with discipline. Jonathan challenges home service business owners to stop saying yes to every customer request and instead build a company known for doing one thing exceptionally well.

Whether you’re feeling stretched thin, working longer hours for smaller margins, or just trying to get traction with your team, this episode will help you trade the chaos for clarity — and show you how that single shift changes everything.

Connect with Jonathan

Facebook: facebook.com/iamjonathanmaynard Insta, TikTok, LinkedIn, X: @iamjonathanmaynard Web: www.jjmaynard.com