In this episode of the Get Shit Done Experience, host John Morris welcomes Frank T Ziede, a renowned corporate trainer and facilitator, to share his extraordinary journey and insights. From his early days in theater and hip-hop dancing to working as a corporate trainer for high-end brands like BMW and Jaguar, Frank discusses the importance of interpersonal skills, leadership, and the need for emotional intelligence in business. He emphasizes the significance of caring and providing authentic customer experiences. Frank also touches on the upcoming publication of his book, 'The Lost Art of Giving a Shit,' and its focus on leadership and customer service. Tune in to learn about Frank's unique approach to training, his inspirational story, and the role of gratitude in professional and personal growth.

KEY TAKEAWAYS

• Frank T Ziede's Diverse Journey: Frank's background spans theater, hip-hop dancing, and corporate training for luxury brands like BMW and Jaguar, showcasing the value of diverse experiences in shaping a successful career.
• Importance of Interpersonal Skills: Frank highlights how interpersonal skills are crucial in business, emphasizing the role of emotional intelligence in effective leadership.
• Customer Experience: Frank stresses the importance of delivering authentic and caring customer experiences, making it a central focus of leadership and business success.
• Upcoming Book: Frank's book, The Lost Art of Giving a Shit, explores leadership and customer service, offering insights on how to approach these areas with genuine care and impact.
• Gratitude's Role in Growth: Frank discusses how gratitude plays a key role in both professional and personal development, fostering better relationships and overall success.

QUOTES

• "Stop worrying about that insecurity... it benefits no one right now."
• "Your insecurities are serving no one. Stop worrying about that. You need to be confident. The guide stands in their authority. They know what they know."
• "If not for the principles in this book, I probably would've ended up in prison just like my father."
• "I didn't want to be egotistical, but my team said, 'You need to let people know your story.'"
• "I am going to do this because I believe in these things."
• "I don’t believe in motivation anymore. I believe in discipline. But I believe in being inspired to be disciplined."
• "If you can just stop and have a little bit of gratitude... it’s all perspective at that point."
• "The job you hate is a job that somebody else would love."

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In this episode of The Get Shit Done Experience, host John Morris dives into the importance of establishing core values and building a strong internal culture that can break through to the marketplace. He discusses how to generate demand through internal energy, which, when handled properly, turns into effective lead generation. John shares actionable steps on how businesses can establish and reinforce three to five core values and highlights the significance of symbolic traditions and cultural practices to enhance the brand experience.

The episode also covers ways to use podcasts for brand promotion, the impact of social media on content creation, and how companies can leverage internal storytelling to build a loyal customer base and a vibrant work environment. John emphasizes the role of leadership in driving cultural adherence and offers practical tips for sales and marketing teams to create compelling content that resonates with the audience. Tune in for comprehensive strategies for transforming your business's internal branding to attract top talent and desired customers.

KEY TAKEAWAYS

• Core Values & Internal Culture: Establishing strong core values and building a positive internal culture are crucial for connecting with the marketplace and driving success.
• Internal Energy & Lead Generation: Generating demand through internal energy can transform into effective lead generation when managed correctly.
• Symbolic Traditions: Symbolic traditions and cultural practices can enhance the brand experience and contribute to a stronger identity.
• Leveraging Podcasts: Podcasts are an effective tool for brand promotion and can help businesses reach their target audience.
• Social Media & Content Creation: Social media plays a significant role in content creation, helping companies build brand awareness and engagement.
• Leadership's Role: Strong leadership is key to driving adherence to cultural values and creating alignment across teams.
• Sales & Marketing Tips: Sales and marketing teams should focus on crafting compelling content that resonates with the audience and aligns with the company’s core values.

QUOTES

• "You got to establish those core values... figure out those core values, three to five of them, and then get them visible."
• "Get a goofy statue of a pig or something like that... it doesn’t matter what it is. It’s your tradition. And if other people look at it and think it’s crazy, then it’s beautiful."
• "Go create that podcast. In fact, create three podcasts—CEO podcast, director of sales podcast, key sales team podcast... get your message out there in creative, impactful, fun ways."
• "Everything is content... It takes a really unique and special person to recognize the power and importance of creating a personal brand and getting that message out consistently."
• "Turning them into the content to tell the brand story in a really interesting way is going to make your company pages far more compelling and you’re going to be empowering them."
• "It creates conversation, and it will lead to revenue that converts."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:
Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com/
Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!