Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

If you do miss the boat 😩 and the doors have already closed by the time you're listening to this, you can jump into our free ‘Get into Your Business Car' challenge here in the meantime:
https://www.thegoodshipillustration.com/businesscar

(Once those Business Course doors close, they’re closed. We’re strict.)


Show Notes

As soon as we start talking about marketing for illustrators, we (almost always) get the question, 'Should I have a separate Instagram account for my illustration work?'

See also: Do I need more than one website? Do I need more than one newsletter?

In this episode we're answering that burning question, plus lots more all about the rollercoaster that is sharing your illustration work online.

Your online presence does NOT have to be shiny and polished. We're all about done-is-better-than-perfect, and we hope this episode gives you the firm-but-tender Good Ship kick up the bum you need to start sharing your stuff more consistently, whatever consistency means to you.

Timestamps

00:00 – Intro and today’s big question
00:36 – One account or two?
01:25 – The “doorway method” for your website
04:38 – Juggling different styles in one space
05:38 – Why adding a personal touch is key
10:18 – Tweaking your marketing so that you get noticed
19:52 – Wrapping it all up with some final thoughts

p.s. it's NOT all about social media. We talk about offline options that are super effective too.

Come and say hello!

✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com

Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar

(Once those doors close, they’re closed. We’re strict.)


**Shownotes:**

Yes yes, there is a HUGE amount of joy to be had in the creative side of illustration.

But when your work is both a joy to make, and sells well, too? That's a whole new level of good stuff.

In this episode, we talk all about selling your work! All 3 of us have run online shops at some point in our illustration careers, and we dig into the things that worked for us to get our work seen and, most importantly, sold.

We're not shy about talking about pricing and the perils (+ good bits) of managing an online shop and in this episode you can expect

🚢 Social media marketing for illustrators running a product-based business
🚢 Building an email newsletter audience
🚢 Selling your illustrations & illustrated products at fairs
🚢 Running an online shop & more 🤩

See you in there!

x Helen, Katie & Tania

Timestamps:

00:00 Hello!

00:59 Running an online shop: what's it like? What works well?

03:15 Marketing strategies 🤓 for online shops

04:38 Pre-selling - your new secret superpower (so that you don't end up living in a house full of unsold products.)

07:37 Postage challenges

09:46 Selling to other shops and wholesale

13:28 Pricing strategies and stuff to consider

20:36 In-Person Markets and Pop-Up Shops

23:17 👋🏻 Byee!

Come and say hello!

✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com

Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar

(Once those doors close, they’re closed. We’re strict.)


**Show Notes: **

In today’s business podcast **puffs up shoulder pads** we had a good chat about the fine art of juggling when you have more than one illustration project on the go.

Setting boundaries and managing expectations came up a LOT. Clear communication and smart scheduling are biggies, especially when it comes to working with publishers and keeping yourself sane & your deadlines on track. We also touch on negotiating rush fees and the importance of having a dedicated schedule for client feedback so you don’t get stuck in one of those endless revision loops of doom! 😩

Plus, we grilled Helen on the nitty-gritty of working in the publishing world.

Behoooold, the timestamps!

Timestamps:

00:00 – Introduction and Listener Questions

00:22 – Managing Multiple Projects and Avoiding Burnout

01:00 – Scheduling and Client Communication

05:53 – Setting Boundaries and Handling Rush Jobs

07:43 – Client Feedback and Project Management

10:58 – Publishing Industry Insights

16:42 – A nice awkward Good Ship goodbye 👋

Come and say hello!

✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com