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  • Should I have 2 websites?” + how many mailers until you see results?
    2024/10/17

    Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

    You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

    If you do miss the boat 😩 and the doors have already closed by the time you're listening to this, you can jump into our free ‘Get into Your Business Car' challenge here in the meantime:
    https://www.thegoodshipillustration.com/businesscar

    (Once those Business Course doors close, they’re closed. We’re strict.)


    Show Notes

    As soon as we start talking about marketing for illustrators, we (almost always) get the question, 'Should I have a separate Instagram account for my illustration work?'

    See also: Do I need more than one website? Do I need more than one newsletter?

    In this episode we're answering that burning question, plus lots more all about the rollercoaster that is sharing your illustration work online.

    Your online presence does NOT have to be shiny and polished. We're all about done-is-better-than-perfect, and we hope this episode gives you the firm-but-tender Good Ship kick up the bum you need to start sharing your stuff more consistently, whatever consistency means to you.

    Timestamps

    00:00 – Intro and today’s big question
    00:36 – One account or two?
    01:25 – The “doorway method” for your website
    04:38 – Juggling different styles in one space
    05:38 – Why adding a personal touch is key
    10:18 – Tweaking your marketing so that you get noticed
    19:52 – Wrapping it all up with some final thoughts

    p.s. it's NOT all about social media. We talk about offline options that are super effective too.

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    21 分
  • Get your illustration work noticed by people who actually want to buy it.
    2024/10/16

    Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

    You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

    If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar

    (Once those doors close, they’re closed. We’re strict.)


    **Shownotes:**

    Yes yes, there is a HUGE amount of joy to be had in the creative side of illustration.

    But when your work is both a joy to make, and sells well, too? That's a whole new level of good stuff.

    In this episode, we talk all about selling your work! All 3 of us have run online shops at some point in our illustration careers, and we dig into the things that worked for us to get our work seen and, most importantly, sold.

    We're not shy about talking about pricing and the perils (+ good bits) of managing an online shop and in this episode you can expect

    🚢 Social media marketing for illustrators running a product-based business
    🚢 Building an email newsletter audience
    🚢 Selling your illustrations & illustrated products at fairs
    🚢 Running an online shop & more 🤩

    See you in there!

    x Helen, Katie & Tania

    Timestamps:

    00:00 Hello!

    00:59 Running an online shop: what's it like? What works well?

    03:15 Marketing strategies 🤓 for online shops

    04:38 Pre-selling - your new secret superpower (so that you don't end up living in a house full of unsold products.)

    07:37 Postage challenges

    09:46 Selling to other shops and wholesale

    13:28 Pricing strategies and stuff to consider

    20:36 In-Person Markets and Pop-Up Shops

    23:17 👋🏻 Byee!

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    24 分
  • Busy? How to handle multiple illustration projects like a pro.
    2024/10/15

    Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

    You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

    If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar

    (Once those doors close, they’re closed. We’re strict.)


    **Show Notes: **

    In today’s business podcast **puffs up shoulder pads** we had a good chat about the fine art of juggling when you have more than one illustration project on the go.

    Setting boundaries and managing expectations came up a LOT. Clear communication and smart scheduling are biggies, especially when it comes to working with publishers and keeping yourself sane & your deadlines on track. We also touch on negotiating rush fees and the importance of having a dedicated schedule for client feedback so you don’t get stuck in one of those endless revision loops of doom! 😩

    Plus, we grilled Helen on the nitty-gritty of working in the publishing world.

    Behoooold, the timestamps!

    Timestamps:

    00:00 – Introduction and Listener Questions

    00:22 – Managing Multiple Projects and Avoiding Burnout

    01:00 – Scheduling and Client Communication

    05:53 – Setting Boundaries and Handling Rush Jobs

    07:43 – Client Feedback and Project Management

    10:58 – Publishing Industry Insights

    16:42 – A nice awkward Good Ship goodbye 👋

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    17 分
  • Pricing your illustration work 💸 & how to handle ghost-clients that disappear 👻 Bit of a scary episode. Sorry about that.
    2024/10/14

    Welcome aboard the Good Ship Illustration podcast! In this spooky, scary episode, we tackle one of the trickiest areas for illustrators: pricing and negotiations. (Aaaagh!)

    Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

    You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

    If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar

    (Once those doors close, they’re closed. We’re strict.)


    **Show Notes:**

    In this episode, we dusted off the crumbs from our Greggs Vegan sausage rolls (v good lunch Helen, thank you) and settled into Tania’s living room for a thorough no-holds-barred chat about MONEY STUFF.

    One of our favourite things to talk about is how different the money/pricing stuff can be in different markets, and different bits of the illustration industry.

    We put the world to rights and covered everything from knowing what’s ‘normal’ in the industry, to how to negotiate fees for different types of projects. Budgets can really vary depending on the market. We also bang on about the importance of charging what you’re worth. (And we’ll carry on doing that until the starving artist myth is where it belongs → in the bin.)

    Ghosting from clients? It happens to the best of us. We share some tips in this episode on how to deal with it, and why it’s important not to take the silence personally.

    Katie gets excited about how much she loves using automation to manage the behind the scenes stuff in her business. And to wrap things up, we remind you to think of yourself as a business, not just a creative. Your creativity brings HUGE value to your clients. Don’t forget it.

    Charge your worth.

    If you’d like a bit of help with quoting confidently, come and have a look at The Business Course. We’ve got a whole entire module dedicated to the money stuff (the practical bits *and* the mindset stuff.)

    https://www.thegoodshipillustration.com/business


    Timestamps:

    00:06 – Navigating pricing as an illustrator

    01:00 – Negotiation tactics and client budgets

    03:06 – Understanding the publishing world

    10:55 – Dealing with clients ghosting you

    14:52 – The Smeg Story 😆 and rejections

    15:54 – Business systems and processes

    19:37 – Final thoughts and one of our nice traditional awkward Good Ship goodbyes

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    20 分
  • Figuring out your illustration style - how long does it take?
    2024/04/25

    If you’d like to boost your illustration work and dig in to finding your creative voice, you’re in luck!

    Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!


    You can learn more here:
    https://www.thegoodshipillustration.com/freakflag

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    13 分
  • Feeling stuck? Creative block be GONE!
    2024/04/24

    This episode is chock full of our very toppest of tips for overcoming creative block. Buckle in 🙂

    If you’d like to boost your illustration work and dig in to finding your creative voice, you’re in luck!

    Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!


    You can learn more here: https://www.thegoodshipillustration.com/freakflag

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    11 分
  • Want to get your illustrations published? Here are Good Ship’s top tips
    2024/04/23

    This episode is JUICY. Here’s a checklist of action items if you want to put it on your studio wall and get some more eyeballs on your work.

    • Reach out to publishers directly by sending samples and requesting meetings to show your folio and get feedback
    • Send out batches of samples at a time
    • Follow up with publishers by sending new samples every 3 months
    • Research publisher websites and publications like The Writer and Artist Yearbook to find calls for submissions that match work
    • Ask other illustrators for recommendations on who provides constructive portfolio reviews (not all portfolio reviews are created equal!)
    • Consider sending thumbnail sketches and illustration samples in addition to dummy books for feedback from publishers

    If you’d like to boost your illustration work and dig in to finding your creative voice, you’re in luck!

    Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!


    You can learn more here: https://www.thegoodshipillustration.com/freakflag

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    11 分
  • How to describe your illustration style
    2024/04/22

    In this episode we dig into some juicy questions about describing your own work (aaaargh!) marketing, authenticity, and using your past to find your creative voice.


    Doors are NOW OPEN for our course, Find Your Creative Voice: Fly Your Freak Flag. Just so you know, this the last time to join at the current price. We’d love to have you sailing with us!


    You can learn more here:
    https://www.thegoodshipillustration.com/freakflag

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    19 分