In episode 7 of Adam Loveridge: Job Calls Podcast, Adam discusses the evolving landscape of SEO heading into 2025. He delves into Google's shift towards prioritizing helpful content over keyword-centric approaches, emphasizing the importance of answering user questions and providing valuable information. Adam highlights the growing significance of entity-centric SEO, local relevance, and trust flow in link building strategies. He also touches on the impact of Google's increasing focus on ad placement and offers insights on how businesses can adapt their SEO strategies to stay competitive in this changing environment.

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0:00 - Introduction and SEO Evolution

3:05 - Helpful Content Update Explained

6:28 - Entity-Centric SEO Approach

10:23 - Link Building Strategies for 2025

15:35 - Local SEO Importance

20:37 - Future SEO Trends and Adaptation

The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting.

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00:00 - Introduction and topic overview

03:39 - Signs of a poor marketing agency

07:38 - Key questions to ask agencies

12:13 - Understanding cost per lead

15:43 - Importance of agency guarantees

20:17 - Benefits of niche-focused agencies

24:55 - Industry expertise and staying current

29:32 - Conclusion and call to action

The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies.

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00:00 - Introduction and Background

05:29 - Challenges in Acquisitions

10:40 - Company Culture and Values

15:38 - Employee Development and Retention

20:11 - Private Equity Experiences

25:05 - Family Business Succession

30:15 - Financial Management Importance

35:29 - Leadership and Vision

40:39 - Advice for Selling a Business

45:54 - Networking and Continuous Learning

50:54 - Final Thoughts and Recap