The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting.

Timestamp:

00:00 - Introduction and topic overview

03:39 - Signs of a poor marketing agency

07:38 - Key questions to ask agencies

12:13 - Understanding cost per lead

15:43 - Importance of agency guarantees

20:17 - Benefits of niche-focused agencies

24:55 - Industry expertise and staying current

29:32 - Conclusion and call to action

The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies.

Timestamp:

00:00 - Introduction and Background

05:29 - Challenges in Acquisitions

10:40 - Company Culture and Values

15:38 - Employee Development and Retention

20:11 - Private Equity Experiences

25:05 - Family Business Succession

30:15 - Financial Management Importance

35:29 - Leadership and Vision

40:39 - Advice for Selling a Business

45:54 - Networking and Continuous Learning

50:54 - Final Thoughts and Recap

The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.

Timestamps:

0:00 - Intro and Overview

3:03 - Importance of Planning Ahead

6:03 - Customer Database Strategies

10:14 - Google Business Profile Tips

13:43 - Seasonal Offers for Plumbers

15:57 - Remodeling Project Ideas

18:13 - Closing and Newsletter Signup

The Job Calls Podcast Episode 3

The Job Calls Podcast Episode 3, Adam Loveridge discusses how home service companies are doing Google Business Profile wrong and provides tips for optimizing GBP listings. He explains the importance of having a physical address for your GBP listing, choosing the right categories, optimizing services and products, getting consistent reviews, and posting regularly. Adam emphasizes that a well-optimized Google Business Profile is crucial for showing up in local search results and getting leads through Google's Local Services Ads.

Chapter Timestamps:

0:00 - Introduction

3:01 - What is Google Business Profile

6:26 - Service Area Listings vs Physical Address

10:59 - Price Shoppers vs Service Shoppers

15:51 - Optimizing Your GBP Categories

20:41 - Optimizing Services and Products

24:02 - The Importance of Reviews

30:29 - Posting on GBP Regularly

35:45 - Recap and Conclusion

The Adam Loveridge: Job Calls Podcast, Adam talks about the importance of alignment in business and personal life. He shares a personal story of letting go of a fractional CMO role that was causing stress and misalignment, and how this decision opened up new opportunities aligned with his goals and strengths. Adam discusses the benefits of pivoting when things aren't working, especially in challenging economic times for home services contractors. He emphasizes the need for businesses to adapt their strategies, such as offering more affordable options like cabinet refacing instead of full replacements, to attract customers in a tighter market. The episode provides valuable insights on business growth tips and home services marketing strategies during economic downturns.

0:00 - Intro And Alignment Theme

3:26 - Personal Story Of Letting Go

7:17 - Pivoting In Business

10:31 - Marketing Strategies For Contractors

15:22 - Adapting To Economic Changes

19:35 - Closing Thoughts And Call To Action

The Job Calls Podcast, Adam Loveridge talks about the power of search engine optimization (SEO) for contractors and home services businesses. He shares his background in real estate marketing and how he discovered the effectiveness of SEO during the 2008 recession. Adam emphasizes that Google is still king for generating leads, with SEO providing the best return on investment compared to paid ads. He explains how dominating search results can help contractors become the top brand in their market, attract talent, and scale their business confidently. The episode provides insights on digital marketing strategies to grow contracting businesses in today's economic climate.

0:44 - Introduction to podcast and host

5:57 - Adam's background in real estate marketing

10:15 - Why Google is still king for lead generation

15:38 - The power of SEO for contractors

20:35 - How SEO helps with scaling and hiring

25:49 - Building a brand through Google dominance

31:18 - Upcoming episode preview on 2024 Google changes

34:56 - Closing remarks and call to subscribe