Today’s episode is about to blow your mind! I’m back with my BFF Natalie Buchoz, and she’s about to flip everything you think you know about content and building a personal brand!

Natalie is the driving force behind some of the most innovative and game-changing personal branding and content strategies. She’s taken the social media world by storm, having worked with top-tier influencers like Dr. Daniel Amen to elevate their profiles and turn their online presence into something that truly converts.

This episode is real and raw! We’re not just talking about tactics; we’re going behind the scenes of building a brand that stands out and truly connects. From banishing the curse of “paralysis by analysis” to treating your social media as precious real estate, Natalie’s insights will make you rethink everything you thought you knew about personal branding. Get ready for practical, no-fluff tips, relatable stories, and examples that make a big difference no matter where you are in your journey. Tune in now and learn how to approach social media with intentionality, authenticity, and a dash of Nattitude!

• Natalie’s big leap from behind-the-scenes social media strategist to center-stage brand powerhouse — and why she believes anyone can do it
• Overcoming “paralysis by analysis”
• Key lessons from building Dr. Amen’s social media presence
• Treating your feed as precious real estate
• How to define your niche and core content pillars with precision
• Using series-based content to engage and convert
• Tips for building a sustainable content rhythm (minus the burnout)
• How to create sub-pillars by balancing your brand’s core values with personal touches
• The power of vulnerability and relatability
• How can intuition guide your content creation?
• The Art of Authentic Monetization and Strategic Brand Partnerships
• Real-Life Lessons from Top Influencers — what makes their content tick?
• The Law of the Buy-In
• Finding the balance between relatability and expertise
• And so much more!

• Previous Episode: Meet My BFF with "Nattitude" Ft. Natalie Buchoz | https://podcasts.apple.com/us/podcast/meet-my-bff-with-nattitude-ft-natalie-buchoz/id1573481905?i=1000675890328
• Change Your Brain, Change Your Life by Dr. Daniel Amen | https://a.co/d/1PEZMxD
• Newmowa 60 LED High Power Rechargeable Clip Fill Video Conference Light | https://www.amazon.com/Newmowa-Rechargeable-Adjusted-Android-Conference/dp/B08BCH841V
• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz/
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Imagine going from a happy athletic teenager to becoming paralyzed from the neck down — with no feeling, movement, or cure for a brighter medical outcome.

Meet Natalie Buchoz. Just before her 16th birthday, Natalie endured a life-altering spinal cord injury that changed her path forever. From once a happy and athletic teenager, she had to relearn the very basics: breathing, sitting up, feeding herself, and using her hands again, all while being told she might never live independently or pursue her passions.

Yet Natalie defied every expectation with her relentless spirit and what her loved ones called her “Nattitude.” This fierce, faith-driven determination led her to walk at her high school graduation, earn a degree at USC, and become one of the first producers with a spinal cord injury to make waves in the media industry. Today, she works alongside some of the world’s leading talent, including renowned psychiatrist Dr. Daniel Amen.

In life, we’re often faced with a choice: to be defined by our past or to let it propel us toward something greater. In this episode, Natalie shares how she turned the unimaginable loss into a story of hope, faith, and purpose. Tune in to be moved, uplifted, and reminded that sometimes our calling is bigger than we could ever imagine.

• The beginning of a beautiful friendship
• The importance of finding and nurturing genuine friendships that empower and elevate one another
• Clarity Over Comparison — the importance of defining what you truly want
• Natalie’s Life-Altering Accident
• Unshakeable Identity — defining yourself beyond what can be taken away
• The power of surrendering to a higher purpose
• Embracing your uniqueness
• The importance of finding mentors who challenge you and help you see your potential
• From Reluctance to Resonance — how Natalie inspired others through her authentic online presence
• Embracing gratitude by acknowledging abundance in our everyday lives
• Why normalizing disability is key to creating a more inclusive society
• And so much more!

• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz/
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Once on food stamps and now a powerhouse in the business world, Christa Crawford’s journey is a powerful reminder that success is built on faith, resilience, hard work, and a fierce commitment to one’s dreams!

I met Christa a few months ago when she set out to Fordify her brand, and let me tell you, her story is nothing short of remarkable. She didn’t grow up with a success mindset; in fact, she once found herself relying on food stamps — but that didn’t stop her. During those challenging times, she launched her first venture, building furniture from the ground up. She honed her craft so well that she caught the eye of the Bethenny Show, attracting high-profile clients like LeAnn Rimes and the Kardashian family. She later on ventured into network marketing, rising to the top of her company and generating over $200 million in sales and still climbing.

Amidst all her success, Christa never strayed from her core values, placing family and faith at the center of her life. You’re going to admire so much about her journey, her grit, and her heart. So, buckle up and get ready to be inspired!

• Why happy people don’t hate
• The power of discernment and faith
• Letting go of ego — the life-changing magic of humility
• Can dedication to family and commitment to work co-exist?
• How fearless decisiveness fuels success
• Christa’s inspiring journey from food stamps to financial freedom
• Why there is no such thing as failure
• Christa’s Faith Journey
• Knowing God vs Believing in God
• A key question to ask yourself when praying
• How authenticity fuels consistency in building your brand
• How to overcome mom guilt by integrating family life and business
• Breaking societal molds by being true to yourself
• Christa’s lightning bolt moment

• FORDIFY with Emily Ford | https://fordifymybrand.com

• Website | https://www.christacrawford.com
• Instagram | https://www.instagram.com/christacrawford_

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD