Today’s episode is about to blow your mind! I’m back with my BFF Natalie Buchoz, and she’s about to flip everything you think you know about content and building a personal brand!

Natalie is the driving force behind some of the most innovative and game-changing personal branding and content strategies. She’s taken the social media world by storm, having worked with top-tier influencers like Dr. Daniel Amen to elevate their profiles and turn their online presence into something that truly converts.

This episode is real and raw! We’re not just talking about tactics; we’re going behind the scenes of building a brand that stands out and truly connects. From banishing the curse of “paralysis by analysis” to treating your social media as precious real estate, Natalie’s insights will make you rethink everything you thought you knew about personal branding. Get ready for practical, no-fluff tips, relatable stories, and examples that make a big difference no matter where you are in your journey. Tune in now and learn how to approach social media with intentionality, authenticity, and a dash of Nattitude!

• Natalie’s big leap from behind-the-scenes social media strategist to center-stage brand powerhouse — and why she believes anyone can do it
• Overcoming “paralysis by analysis”
• Key lessons from building Dr. Amen’s social media presence
• Treating your feed as precious real estate
• How to define your niche and core content pillars with precision
• Using series-based content to engage and convert
• Tips for building a sustainable content rhythm (minus the burnout)
• How to create sub-pillars by balancing your brand’s core values with personal touches
• The power of vulnerability and relatability
• How can intuition guide your content creation?
• The Art of Authentic Monetization and Strategic Brand Partnerships
• Real-Life Lessons from Top Influencers — what makes their content tick?
• The Law of the Buy-In
• Finding the balance between relatability and expertise
• And so much more!

• Previous Episode: Meet My BFF with "Nattitude" Ft. Natalie Buchoz | https://podcasts.apple.com/us/podcast/meet-my-bff-with-nattitude-ft-natalie-buchoz/id1573481905?i=1000675890328
• Change Your Brain, Change Your Life by Dr. Daniel Amen | https://a.co/d/1PEZMxD
• Newmowa 60 LED High Power Rechargeable Clip Fill Video Conference Light | https://www.amazon.com/Newmowa-Rechargeable-Adjusted-Android-Conference/dp/B08BCH841V
• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz/
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Imagine going from a happy athletic teenager to becoming paralyzed from the neck down — with no feeling, movement, or cure for a brighter medical outcome.

Meet Natalie Buchoz. Just before her 16th birthday, Natalie endured a life-altering spinal cord injury that changed her path forever. From once a happy and athletic teenager, she had to relearn the very basics: breathing, sitting up, feeding herself, and using her hands again, all while being told she might never live independently or pursue her passions.

Yet Natalie defied every expectation with her relentless spirit and what her loved ones called her “Nattitude.” This fierce, faith-driven determination led her to walk at her high school graduation, earn a degree at USC, and become one of the first producers with a spinal cord injury to make waves in the media industry. Today, she works alongside some of the world’s leading talent, including renowned psychiatrist Dr. Daniel Amen.

In life, we’re often faced with a choice: to be defined by our past or to let it propel us toward something greater. In this episode, Natalie shares how she turned the unimaginable loss into a story of hope, faith, and purpose. Tune in to be moved, uplifted, and reminded that sometimes our calling is bigger than we could ever imagine.

• The beginning of a beautiful friendship
• The importance of finding and nurturing genuine friendships that empower and elevate one another
• Clarity Over Comparison — the importance of defining what you truly want
• Natalie’s Life-Altering Accident
• Unshakeable Identity — defining yourself beyond what can be taken away
• The power of surrendering to a higher purpose
• Embracing your uniqueness
• The importance of finding mentors who challenge you and help you see your potential
• From Reluctance to Resonance — how Natalie inspired others through her authentic online presence
• Embracing gratitude by acknowledging abundance in our everyday lives
• Why normalizing disability is key to creating a more inclusive society
• And so much more!

• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz/
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Once on food stamps and now a powerhouse in the business world, Christa Crawford’s journey is a powerful reminder that success is built on faith, resilience, hard work, and a fierce commitment to one’s dreams!

I met Christa a few months ago when she set out to Fordify her brand, and let me tell you, her story is nothing short of remarkable. She didn’t grow up with a success mindset; in fact, she once found herself relying on food stamps — but that didn’t stop her. During those challenging times, she launched her first venture, building furniture from the ground up. She honed her craft so well that she caught the eye of the Bethenny Show, attracting high-profile clients like LeAnn Rimes and the Kardashian family. She later on ventured into network marketing, rising to the top of her company and generating over $200 million in sales and still climbing.

Amidst all her success, Christa never strayed from her core values, placing family and faith at the center of her life. You’re going to admire so much about her journey, her grit, and her heart. So, buckle up and get ready to be inspired!

• Why happy people don’t hate
• The power of discernment and faith
• Letting go of ego — the life-changing magic of humility
• Can dedication to family and commitment to work co-exist?
• How fearless decisiveness fuels success
• Christa’s inspiring journey from food stamps to financial freedom
• Why there is no such thing as failure
• Christa’s Faith Journey
• Knowing God vs Believing in God
• A key question to ask yourself when praying
• How authenticity fuels consistency in building your brand
• How to overcome mom guilt by integrating family life and business
• Breaking societal molds by being true to yourself
• Christa’s lightning bolt moment

• FORDIFY with Emily Ford | https://fordifymybrand.com

• Website | https://www.christacrawford.com
• Instagram | https://www.instagram.com/christacrawford_

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Welcome to the very first episode of The Fordify Show! It’s me Emily, and I’m beyond excited to have you here with me. Whether you’ve been following my journey for years, or just tuning in for the first time, I want to extend a heartfelt thank you for joining me in this exciting new adventure. This show marks the beginning of a fresh chapter, and I’m so happy to have you along for the ride.

In this debut episode, we’re diving deep into a topic that often gets brushed under the rug — the “Messy Middle.” Most of us love to celebrate the exciting starts and the satisfying finishes, but we don’t talk enough about the middle — the stretch that’s often the most important and yet most ignored. We tend to shy away from discussing it because it’s full of turbulence, and sometimes we’re not proud of the mess we’ve created. Maybe because it’s uncomfortable to admit the mistakes we’ve made or the actions we didn’t take when we’re stuck in uncertainty and despair.

So let’s be real — creating something from nothing is a volatile ride. And I’ve experienced it firsthand while launching my new company, FORDIFY. It’s been a rollercoaster of emotions, lessons, and growth, and I want to bring you behind the scenes of what that journey has been like — sharing the real unfiltered experiences that come with building something meaningful from the ground up and celebrating not just the successes but the lessons learned along the way. This journey is about more than just a destination. It’s about growth, connection, faith, and finding strength in the messy middle. Let’s dive in!

• The power of the pause
• The Messy Middle
• From Success to Significance — my journey from network marketing success to creating my legacy
• Daring to grow and refusing to settle for ordinary
• Co-laboring with God: The Key to Aligning Your Business Path
• Finding joy in the unknown
• Unlocking endurance
• Manufactured optimism + hacking your reward system
• The power of your past in shaping your next venture
• The Power of Focus: Building Fast vs Building Slow
• And so much more!

• FORDIFY with Emily Ford | https://fordifymybrand.com/

• Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Ever wondered if you’re oversharing on social media? How do you know when too much is too much, or if you’re not sharing enough of your personal life? How do you strike the right balance between being relatable and keeping some parts of your life private? Should you post every detail, or is there a strategic way to decide what to share?

In this episode, we’ll explore the fine line between transparency and oversharing, particularly when it comes to personal branding. I’ll share my own experiences and struggles with finding this balance, along with practical tips to help you navigate your social media presence. We’ll discuss the importance of authenticity in building a personal brand and how to determine what content aligns with your brand’s message and values.

If you're ready to refine your personal brand strategy and make the most of your social media presence, tune in! Discover how to share the right amount of your story to build a compelling and authentic personal brand. Let’s dive in!

• Why sharing personal stories is key to making your personal brand shine
• How to align your brand strategy with your unique goals
• The Personal Branding Mindset
• What we can learn from The Kardashians
• The Story of Self, The Story of Us, and The Story of Now
• Defining your core values and key characteristics
• Tips to maintain authenticity while protecting your personal boundaries
• The Farming Approach
• And so much more!

• Fortify Your Brand VIP Experience | https://fortifymybrand.com
• Fortitude Mentorship | https://www.fortitudementorship.com/

• On Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

• On Website | http://www.jakehavron.com
• On Podcast | https://www.jakehavron.com/podcast/
• On Instagram | https://www.instagram.com/jakehavron/
• On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng

Today’s episode is a bit of an adventure because we’re taking you on the road with us! We're literally driving right now, and we thought, why not mix things up?

Imagine you’re in the car with us, cruising along, as we share some great insights and experiences. The audio may not be perfect, but the message is still going to be great.

We chat about our dinner adventures, give you a peek into our relationship, and share some great networking tips. We'll also talk about brand advice and the fun of not knowing exactly what’s next. This episode is not just a listen, it’s an experience, so buckle up and enjoy the ride!

• How networking events lead to new opportunities and relationships
• Balancing deep work with networking
• The transformative power of meeting the right people
• Aligning brand strategy and content creation with your personal goals and values
• Finding Purpose: Navigating Self-Doubt and Uncertainty
• Tips to rekindle your passion and find your true calling
• The importance of seeking environments that uplift you
• Don’t Go to Get, Go to Give
• And so much more!

• Fortify Your Brand VIP Experience | https://fortifymybrand.com
• Fortitude Mentorship | https://www.fortitudementorship.com/

• On Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

• On Website | http://www.jakehavron.com
• On Podcast | https://www.jakehavron.com/podcast/
• On Instagram | https://www.instagram.com/jakehavron/
• On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng

In this captivating episode of our podcast, we sit down with Ayesha Sehra, the dynamic CEO of The Social PR agency, as she shares her remarkable journey of building a thriving PR agency from the ground up. Ayesha takes us through her inspiring five-year transformation, from relocating from Canada to Los Angeles to pursue her dreams, to establishing a successful digital marketing and PR business.

Listeners will gain invaluable insights into Ayesha's laser-focused approach to brand building and business growth. She reveals her strategies for expanding reach, enhancing social presence, and navigating the challenges of entrepreneurship. Ayesha also discusses her unique visa journey and the process of setting up her business in a new country.

Whether you're an aspiring entrepreneur, a PR professional, or simply looking to elevate your personal brand, this episode is packed with practical advice and motivation. Tune in to learn how complete focus and determination can transform your business dreams into reality in just five years.

• Ayesha’s big move from Canada to LA
• How Ayesha built her business from the ground up
• The power of networking and strategic relationships
• The Evolution of PR - combining traditional methods with modern strategies
• Mastering Event Hosting - why you should host your own events, and how to plan and execute them successfully
• How to leverage social media for personal branding
• The power of authenticity in building a strong personal brand
• How to approach brands, pitch ideas, and build organic, mutually beneficial partnerships
• Tips to secure high-profile speaking engagements, podcast placements, and connect with influential thought leaders to expand your network and brand reach
• Why consistency and congruency on social media matter
• The Expander Mindset
• Ayesha’s personal strategies for time management and maintaining a healthy lifestyle
• And so much more!

• Coffee and A Good Vibe Podcast | https://www.coffeeandagoodvibe.com/
• Fortitude Mentorship | https://www.fortitudementorship.com/

• On her Website | https://www.ayeshasehra.com/
• On Instagram | https://www.instagram.com/ayeshasehra
• On YouTube | https://www.youtube.com/channel/UCLT1M3yTZe62dJw-C0Ijz_A

• On Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

• On Website | http://www.jakehavron.com
• On Podcast | https://www.jakehavron.com/podcast/
• On Instagram | https://www.instagram.com/jakehavron/
• On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtn

Feeling stuck in your content creation? Struggling to find consistency and authenticity in your personal brand? Well, you’re in luck!

Join us as Emily unveils her top five tips that will revolutionize your approach to content creation. From her renowned Fortify Your Brand VIP days to global training sessions, Emily has empowered countless individuals to authentically showcase who they are through their content.

Whether you’re refining your personal brand or seeking to resonate more deeply with your audience, Emily’s insights will empower you to create content that truly reflects your essence.

Grab your notepad because these tips are pure gold! They’re not just about crafting content but about crafting meaningful connections. Tune in now and discover how to turn your unique story into compelling content that captivates and inspires. Let’s dive in!

• Why you need to start building your personal brand
• How to leverage your expertise and experiences
• Why sharing the behind-the-scenes of your creative process is essential
• Showcasing your true self to connect with your audience
• Tips to effectively connect and engage with your audience
• How to capitalize on current trends and events to bolster your brand
• Repurposing and repackaging content for various platforms
• The Fortify Your Brand VIP Experience

• Fortify Your Brand VIP Experience | https://fortifymybrand.com
• Fortitude Mentorship | https://www.fortitudementorship.com/

• On Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

• On Website | http://www.jakehavron.com
• On Podcast | https://www.jakehavron.com/podcast/
• On Instagram | https://www.instagram.com/jakehavron/
• On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng