Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling.

Key Takeaways

• Performance marketing without brand marketing is a dead end.
• Radio still builds long-term loyalty in ways social can’t touch.
• Sports sponsorships create trust signals and real-world rapport.
• In-store experience is a brand touchpoint, not just a transaction.
• Agencies must evolve from vendors to strategic partners.
• Independent jewelers are luxury brands—not just resellers.

Sound bites

"People only see the tip of the iceberg."

"The model needs to change."

"We are going to carve our own path."

Chapters

00:00 The Unique Landscape of Jewelry Marketing

04:44 The Evolution of Brand Marketing

09:24 The Power of Packaging and Branding

11:15 Aligning with Local Sports Teams

17:59 Enhancing the In-Store Experience

19:34 The Importance of Lighting in Jewelry Display

24:24 Navigating the Digital Marketing Landscape

32:53 The Future of Luxury Jewelry Marketing

#LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketing

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.

🧠 Key Takeaways:

• Why Nick stepped away: prioritizing quality over quantity in content
• The downfall of modern agencies—and what brands need instead
• Radio's underestimated impact in a short-form video world
• Lessons from JCK: networking, brand power, and over-the-top luxury marketing
• Sales vs. marketing alignment, and what actually builds brand equity
• The tension between performance and brand marketing in 2025’s ROI culture
• Why not chasing trends was the strategy all along

#MarketingMadmen #NickConstantino #DigitalMarketing #AgencyLife #CMOChronicles #LuxuryMarketing #JCK2025 #SEO #BrandStrategy #MarketingPodcast

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing.

They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy

🎙️ Whether you're a beginner or an expert, this episode delivers game-changing insights on how digital marketing is shifting in 2025!

Key Takeaways:

• SEO is shifting toward answer-based optimization (AEO)—Google favors Q&A-style content over traditional keyword stuffing.
• AI is a tool, not a replacement—execution, strategic prompts, and brand authenticity still matter most.
• Multi-platform search is the future—businesses must optimize for TikTok, YouTube, LinkedIn & beyond, not just Google.
• Brand authority is everything—AI rewards trust & credibility, penalizing low-value, automated content.
• Google’s AI-driven search is reducing website traffic—businesses must adapt their SEO strategy to stay visible.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.