Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling.

Key Takeaways

• Performance marketing without brand marketing is a dead end.
• Radio still builds long-term loyalty in ways social can’t touch.
• Sports sponsorships create trust signals and real-world rapport.
• In-store experience is a brand touchpoint, not just a transaction.
• Agencies must evolve from vendors to strategic partners.
• Independent jewelers are luxury brands—not just resellers.

Sound bites

"People only see the tip of the iceberg."

"The model needs to change."

"We are going to carve our own path."

Chapters

00:00 The Unique Landscape of Jewelry Marketing

04:44 The Evolution of Brand Marketing

09:24 The Power of Packaging and Branding

11:15 Aligning with Local Sports Teams

17:59 Enhancing the In-Store Experience

19:34 The Importance of Lighting in Jewelry Display

24:24 Navigating the Digital Marketing Landscape

32:53 The Future of Luxury Jewelry Marketing

#LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketing

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.

🧠 Key Takeaways:

• Why Nick stepped away: prioritizing quality over quantity in content
• The downfall of modern agencies—and what brands need instead
• Radio's underestimated impact in a short-form video world
• Lessons from JCK: networking, brand power, and over-the-top luxury marketing
• Sales vs. marketing alignment, and what actually builds brand equity
• The tension between performance and brand marketing in 2025’s ROI culture
• Why not chasing trends was the strategy all along

#MarketingMadmen #NickConstantino #DigitalMarketing #AgencyLife #CMOChronicles #LuxuryMarketing #JCK2025 #SEO #BrandStrategy #MarketingPodcast

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing.

They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy

🎙️ Whether you're a beginner or an expert, this episode delivers game-changing insights on how digital marketing is shifting in 2025!

Key Takeaways:

• SEO is shifting toward answer-based optimization (AEO)—Google favors Q&A-style content over traditional keyword stuffing.
• AI is a tool, not a replacement—execution, strategic prompts, and brand authenticity still matter most.
• Multi-platform search is the future—businesses must optimize for TikTok, YouTube, LinkedIn & beyond, not just Google.
• Brand authority is everything—AI rewards trust & credibility, penalizing low-value, automated content.
• Google’s AI-driven search is reducing website traffic—businesses must adapt their SEO strategy to stay visible.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

Atlanta is evolving, and public spaces are more important than ever. In this episode, Nick Constantino talks with Randall Fox about: ✅ How art festivals bring communities together ✅ The growth of Atlanta & the role of local events ✅ The challenges facing artists in a digital world ✅ Why AI is impacting creativity & artistic expression 🎙️ Tune in now & learn how public spaces shape culture! Key Takeaways: • Public spaces create a stronger sense of community and support local artists. • Atlanta’s rapid growth is reshaping neighborhoods and opening opportunities for creative hubs. • Art festivals offer artists a platform to make a living in a challenging economic climate. • AI & automation are disrupting the creative space, forcing artists to adapt. • Curation matters—matching artists to the right audience ensures festival success. #MarketingMadmen #PublicSpaces #AtlantaArts #CommunityEvents #ArtFestivals #SupportLocalArtists #AtlantaGrowth #AIandCreativity #UrbanDevelopment

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

How do you create a thriving venue in a competitive market? In this episode of The Marketing Madmen, Nick Constantino sits down with Kelly Campbell and Michaela Palevic of Westside Motor Lounge to discuss event marketing, sponsorship strategies, and how to evolve nightlife experiences for modern audiences. They dive into collaborative promotions, engaging activations, and the future of live music and social culture in Atlanta.

#MarketingMadmen #WestsideMotorLounge #EventMarketing #NightlifeStrategy #AtlantaNightlife #LiveMusic #BrandPartnerships #Sponsorships #VinylCulture

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

In this special episode of Legacy of Luxury, we take you behind the scenes of JCK Las Vegas 2025 — the jewelry industry’s biggest event of the year. From couture showcases to the “gypsy underbelly,” we share raw reflections, favorite finds, and what it’s like to experience the show for the first time. Hear about the trends, tech, and timeless craftsmanship that define the future of luxury jewelry.

🔑 Key Takeaways:

• First-time impressions of JCK Las Vegas from a newcomer’s perspective
• The difference between Couture, Luxury, and JCK show floors
• Emerging trends: thicker gold, bold bridal designs, and curated collections
• The importance of storytelling, innovation, and tech in jewelry retail
• Highlights from interviews with Noam Carver, Simon G, A. Jaffe, and more
• The family feel and relationship-driven nature of the jewelry industry
• Real-time content creation and the value of involving customers in the buying process

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

Diamonds are more than just sparkling stones—they carry a legacy of rarity, power, and prestige. In this episode of Legacy of Luxury, Nick Constantino and Jaron Solomon uncover the legendary stories behind the world’s most famous diamonds, the intricate trade routes of uncut stones, and the science behind what makes diamonds truly special. From the Hope Diamond’s curse to elite Type 2A diamonds, they explore the history, craftsmanship, and emotion that make diamonds timeless.

Key Takeaways:

• Type 2A diamonds represent the rarest and purest form of carbon, making up less than 2% of all diamonds mined.
• The Hope Diamond Curse is one of the most infamous legends surrounding diamonds.
• Diamonds pass through multiple countries before reaching jewelers, making tariffs and trade routes critical to pricing.
• Craftsmanship matters—perfect sparkle requires expert diamond cutting, not just size.
• Solomon Brothers uses a painstaking selection process, ensuring only elite-quality stones reach customers.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025.

Key Takeaways:

• AI tools are reshaping website design, making it faster but challenging creativity.
• SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%.
• Local SEO is more critical than ever, with Google favoring reviews & verified listings.
• Conversion-focused strategies matter more than search rankings for business success.
• Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.