Join Tom Kelly and email marketing expert Kristi Scott as they explore the ins and outs of email fundraising for nonprofits. Discover why email remains one of the most effective ways to engage donors and learn how a well-crafted donor welcome sequence can build loyalty from the very first interaction.

From planning your email sequence to understanding what makes a welcome email powerful, Christy shares actionable insights tailored to nonprofits of all sizes. Find out why frequent, purposeful emails are critical—even for small nonprofits—and get tips on measuring the success of your email campaigns.

Plus, Kristi is offering a free three-part email sequence template for all listeners! Whether you're just starting or looking to improve your email strategy, this episode is packed with practical tips to elevate your nonprofit's donor engagement and retention.

🔗 Free Resource: Download email templates for donor welcome sequences https://kscott.link/newdonor

Connect with Kristi- https://www.linkedin.com/in/kristipscott/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Tom is joined by Sean Kosofsky, aka "The Nonprofit Fixer," to discuss the top five creative metrics nonprofits should track to measure organizational effectiveness. Discover innovative ways to showcase impact beyond numbers, from leveraging technology to enhancing your reputation as "currency." Sean shares tips on resilience, building strong community relationships, and preventing challenges before they arise—all essential skills to ensure sustainable growth for any nonprofit. Whether you're a seasoned nonprofit leader or just starting, this episode offers game-changing strategies and tools to take your organization to the next level. Don’t miss out on learning how to maximize your impact, secure donor trust, and set your nonprofit on the path to raising $1 million and beyond. Key Takeaways: - Creative metrics for measuring nonprofit effectiveness - The power of technology in nonprofit operations - Building resilience and crisis planning - Enhancing nonprofit reputation and social proof Check out the full 18 nonprofit metrics you're not using but should be - https://www.nonprofitfixer.com/nonprofit-fixer-blog/18-nonprofit-metrics-youre-not-using-but-should Connect with Sean - https://www.linkedin.com/in/kosofsky/ Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Tom Kelly and nonprofit expert Allison Plattsmier share actionable nonprofit fundraising strategies tailored to different generations—from Baby Boomers and Gen X to Millennials and Gen Z. Learn how to engage younger donors through mobile-friendly, social media-driven approaches, while mastering donor segmentation and strategic growth for your nonprofit.

Discover how to boost donations by crafting personalized messages, and explore proven techniques to double or even triple your nonprofit’s annual revenue. Topics Covered:

• Nonprofit fundraising strategies for Boomers, Gen X, Millennials, & Gen Z
• Donor engagement tactics and how to tailor your messaging
• How to increase donations with social media and mobile-friendly strategies

The importance of donor segmentation for strategic nonprofit growth Connect with Allison - https://www.linkedin.com/in/allisonplattsmier/ Connect with Tom - https://www.linkedin.com/in/tomkelly5/