Welcome to a very special episode of The Lindsey Anderson Show. I’m celebrating 100 episodes—100 opportunities to pull back the curtain and share the real, unfiltered truth about what it actually takes to consistently attract high-quality clients and scale a service-based business.

I started this podcast because I was tired of watching smart, capable business owners get crushed by false promises, recycled marketing fluff, and outdated advice. The truth is, generating clients isn’t magic. It’s not guesswork. It’s a system. And when you apply the right strategy with consistency, it works.

In this solo episode, I’m walking you through what hasn’t changed in marketing since day one, the biggest myths that are keeping online entrepreneurs stuck, and what’s actually working in 2025 to grow your business online. I’m also sharing my four-step Social Media Sales Machine—the exact process I use for myself and every single client inside The BAM Agency. Plus, you’ll hear how I use AI tools like ChatGPT to scale my business, streamline my day-to-day, and yes… even bleach my 12-year-old’s hair pink. Let’s dive in.

• Foundational strategies still drive results—tools evolve, but principles stay the same
• DMs are where trust is built and sales happen
• In today’s noisy digital world, trust is more valuable than traffic
• Going viral isn’t the goal—getting specific is
• Strategic visibility is how online coaches attract dream clients without burning out
• The more dialed-in your niche, the faster your business grows
• AI isn’t replacing you—it’s your creative and strategic advantage

People are still people. Whether you're a service-based business owner, business coach, or consultant, your clients crave real connection—not gimmicks. You don’t need to show up at every event or constantly chase trends. Consistent, intentional content and real conversations online are still what build a loyal, buying audience.

John Lee Dumas reminded us that the “Riches are in the Niches.” If you’re still afraid to go narrow with your offer, that fear might be the very thing holding you back.

Marques Ogden taught us to walk into the storm like a bison—because real growth, especially in business, comes from embracing discomfort.

Steve Cadigan gave us a look into the future of work and AI. We both agree: AI is here to amplify, not replace, your brilliance.

“I just need to post more.” No—you need to post better. One of my clients posted daily for three years with no growth. Her message was too broad. We clarified her niche, built a clear system, and now she creates content in one hour a month—and is consistently closing clients.

“I need to go viral.” Nope. You need to get your message in front of the right people. Visibility without strategy is noise.

“I’ll wait until things settle down.” The truth? This is the moment. The business owners who take action now are the ones who rise.

If your content isn’t leading to DMs, something's broken. Conversations are where the magic happens. I coach all my clients to use the 25-50-5 method: 25 new friend requests, 50 thoughtful feed interactions, and 5 intentional DMs every day. Be honest—Aunt Sally isn’t your ideal client. Engage where it counts.

Your dream clients don’t care how many posts you’ve scheduled—they care whether you understand their pain and can help transform it. When I appeared on Netflix, I met influencers with massive followings who weren’t making money. Why? Because visibility without direction doesn’t convert. You’re not here for likes—you’re here to...

Welcome to The Lindsey Anderson Show! In today’s episode, we’re diving into one of the most crucial skills every entrepreneur needs: mindset. Whether you’re running a business, managing a sports team, or navigating personal challenges, how you perceive yourself and handle pressure is key to your success. Entrepreneurship, like sports, is full of ups and downs, setbacks, and obstacles. But success isn’t about avoiding these challenges—it’s about learning how to navigate them with resilience.

In this episode, I’m joined by Dr. Haley Perlus, a sports psychologist who works with elite athletes to help them develop mental toughness. Dr. Perlus shares proven strategies for training your brain, pushing through fear, overcoming self-doubt, and thriving under pressure.

Today, I’m so excited to welcome Dr. Haley Perlus, a sports psychologist, keynote speaker, and bestselling author. Dr. Perlus has worked with elite athletes, business leaders, and high achievers, helping them develop the mental toughness they need to perform at their peak. With a background as both an athlete and a psychologist, Dr. Perlus blends science-backed strategies with real-world experience to help people master their mindset and perform under pressure. In this episode, Dr. Perlus shares her insights on building resilience, overcoming mental blocks, and performing at your best when it really counts.

• Mindset and Mental Toughness Are Key: Whether you're an athlete or entrepreneur, how you handle pressure and setbacks is crucial to success. Mental toughness is a skill that we can all develop with practice.
• Embrace Stress: Stress and pressure are inevitable, but learning to embrace and manage them will unlock your true potential. Mental toughness isn’t about avoiding pressure—it’s about performing under it.
• Focus on Your Strengths: When you face challenges, lean into your strengths. Knowing what you’re good at helps you move through tough situations with resilience.
• Reframe Your Thoughts: Negative self-talk and limiting beliefs can hold you back. Challenge those thoughts by asking, “Is this 100% true?” Reframing your mindset helps shift your perspective and gives you a more productive outlook.
• Mindset Is a Skill: Confidence, concentration, motivation, and anxiety control are all skills that need practice. The more you work on them, the more mentally tough you’ll become.
• AI and Mental Training: While AI is changing mental performance, human connection and authenticity still hold the edge when it comes to building real resilience.

• F - Freaking Out: This is the emotional reaction when things feel like they’re falling apart. Acknowledge your feelings but don’t get stuck in them.
• R - Reframing: Reflect on the situation and change your perspective. Ask yourself, “What can I learn from this?” Reframing helps you move from fear to action.
• O - Overcoming Obstacles: Obstacles are inevitable in both business and sports. The key is to face them head-on, use your strengths, and keep moving forward.
• G - Growth: Every challenge is an opportunity to grow. By embracing adversity, you build mental toughness and resilience.
• S - Sovereignty: The final stage is owning your resilience. After overcoming challenges, you emerge as a stronger, more capable leader, ready to perform at your peak.

As entrepreneurs, we often find ourselves stuck in a mental rollercoaster, facing high-pressure situations and emotional ups and downs. The biggest challenge is staying resilient through setbacks....

Welcome to The Lindsey Anderson Show! In this episode, we dive into resilience—the key skill every entrepreneur must develop to overcome the inevitable ups and downs of running a business. Today, I chat with Brenda Reynolds, an expert in leadership and change. She breaks down a five-step framework for building resilience as a leader, and we talk about how to tackle change and turn it into growth. If you’re feeling stuck, overwhelmed, or unsure how to bounce back, this episode is for you.

In today’s episode, I’m excited to welcome Brenda Reynolds, a leadership expert, TEDx speaker, bestselling author, and consultant. Brenda specializes in helping leaders navigate change and uncertainty by turning “now what?” moments into opportunities for growth. She’s worked with top organizations like McDonald's, QVC, and Goldman Sachs, equipping leaders with the tools to lead confidently through times of change. Today, Brenda is going to share her simple yet powerful system for developing resilience as a leader and business owner.

• Resilience is Key to Overcoming Setbacks: Business ownership comes with both wins and losses, but resilience is what allows us to bounce back and keep moving forward. It’s about handling uncertainty and challenges with grace and strength.
• Fail Forward Faster: Every failure is a test, not a setback. When you see challenges as opportunities for growth, you’ll build the business of your dreams faster.
• The Importance of Managing Transitions: Change is inevitable. How you handle transitions, both personally and within your business, will define your success. The most resilient leaders engage their teams through authentic communication and empathy.
• The Five Frogs Framework: Brenda’s simple five-step framework to building resilience as a leader. From the “Freaking Out” stage to “Sovereignty,” this framework helps you grow stronger and more confident through challenges.
• Navigating Emotional Moments: It’s normal to feel overwhelmed when things fall apart. But the key is not to get stuck in those emotions—acknowledge them and move through them intentionally to come out stronger.

1. F - Freaking Out: This is the initial emotional response where everything feels like it’s falling apart. The key here is to acknowledge your emotions but not get stuck in them.
2. R - Reframing: Once you’ve processed the initial shock, it’s time to reflect and reframe the situation. Ask yourself: What can I learn from this? How can I turn this challenge into an opportunity?
3. O - Overcoming Obstacles: Obstacles, big or small, will come your way. The key is to face them head-on, take action, and keep moving forward.
4. G - Growth: Every challenge is an opportunity to grow. As you face adversity, you’ll build resilience and become a stronger, more confident leader.
5. S - Sovereignty: This is the final stage where you own your resilience. After overcoming challenges, you emerge as a more capable, empowered version of yourself, ready to lead with confidence.

As entrepreneurs, we often face the emotional rollercoaster of business ownership—some days are wins, others are losses. The biggest challenge is staying resilient through the setbacks and emotional highs and lows. Building resilience is the only way to keep pushing forward, no matter how tough things get. Resilience gives us the courage to pivot and keep growing.

• “Resilience is the key to overcoming setbacks and...