Welcome to a very special episode of The Lindsey Anderson Show. I’m celebrating 100 episodes—100 opportunities to pull back the curtain and share the real, unfiltered truth about what it actually takes to consistently attract high-quality clients and scale a service-based business.

I started this podcast because I was tired of watching smart, capable business owners get crushed by false promises, recycled marketing fluff, and outdated advice. The truth is, generating clients isn’t magic. It’s not guesswork. It’s a system. And when you apply the right strategy with consistency, it works.

In this solo episode, I’m walking you through what hasn’t changed in marketing since day one, the biggest myths that are keeping online entrepreneurs stuck, and what’s actually working in 2025 to grow your business online. I’m also sharing my four-step Social Media Sales Machine—the exact process I use for myself and every single client inside The BAM Agency. Plus, you’ll hear how I use AI tools like ChatGPT to scale my business, streamline my day-to-day, and yes… even bleach my 12-year-old’s hair pink. Let’s dive in.

• Foundational strategies still drive results—tools evolve, but principles stay the same
• DMs are where trust is built and sales happen
• In today’s noisy digital world, trust is more valuable than traffic
• Going viral isn’t the goal—getting specific is
• Strategic visibility is how online coaches attract dream clients without burning out
• The more dialed-in your niche, the faster your business grows
• AI isn’t replacing you—it’s your creative and strategic advantage

People are still people. Whether you're a service-based business owner, business coach, or consultant, your clients crave real connection—not gimmicks. You don’t need to show up at every event or constantly chase trends. Consistent, intentional content and real conversations online are still what build a loyal, buying audience.

John Lee Dumas reminded us that the “Riches are in the Niches.” If you’re still afraid to go narrow with your offer, that fear might be the very thing holding you back.

Marques Ogden taught us to walk into the storm like a bison—because real growth, especially in business, comes from embracing discomfort.

Steve Cadigan gave us a look into the future of work and AI. We both agree: AI is here to amplify, not replace, your brilliance.

“I just need to post more.” No—you need to post better. One of my clients posted daily for three years with no growth. Her message was too broad. We clarified her niche, built a clear system, and now she creates content in one hour a month—and is consistently closing clients.

“I need to go viral.” Nope. You need to get your message in front of the right people. Visibility without strategy is noise.

“I’ll wait until things settle down.” The truth? This is the moment. The business owners who take action now are the ones who rise.

If your content isn’t leading to DMs, something's broken. Conversations are where the magic happens. I coach all my clients to use the 25-50-5 method: 25 new friend requests, 50 thoughtful feed interactions, and 5 intentional DMs every day. Be honest—Aunt Sally isn’t your ideal client. Engage where it counts.

Your dream clients don’t care how many posts you’ve scheduled—they care whether you understand their pain and can help transform it. When I appeared on Netflix, I met influencers with massive followings who weren’t making money. Why? Because visibility without direction doesn’t convert. You’re not here for likes—you’re here to...

Welcome to The Lindsey Anderson Show! In today’s episode, we’re diving into one of the most crucial skills every entrepreneur needs: mindset. Whether you’re running a business, managing a sports team, or navigating personal challenges, how you perceive yourself and handle pressure is key to your success. Entrepreneurship, like sports, is full of ups and downs, setbacks, and obstacles. But success isn’t about avoiding these challenges—it’s about learning how to navigate them with resilience.

In this episode, I’m joined by Dr. Haley Perlus, a sports psychologist who works with elite athletes to help them develop mental toughness. Dr. Perlus shares proven strategies for training your brain, pushing through fear, overcoming self-doubt, and thriving under pressure.

Today, I’m so excited to welcome Dr. Haley Perlus, a sports psychologist, keynote speaker, and bestselling author. Dr. Perlus has worked with elite athletes, business leaders, and high achievers, helping them develop the mental toughness they need to perform at their peak. With a background as both an athlete and a psychologist, Dr. Perlus blends science-backed strategies with real-world experience to help people master their mindset and perform under pressure. In this episode, Dr. Perlus shares her insights on building resilience, overcoming mental blocks, and performing at your best when it really counts.

• Mindset and Mental Toughness Are Key: Whether you're an athlete or entrepreneur, how you handle pressure and setbacks is crucial to success. Mental toughness is a skill that we can all develop with practice.
• Embrace Stress: Stress and pressure are inevitable, but learning to embrace and manage them will unlock your true potential. Mental toughness isn’t about avoiding pressure—it’s about performing under it.
• Focus on Your Strengths: When you face challenges, lean into your strengths. Knowing what you’re good at helps you move through tough situations with resilience.
• Reframe Your Thoughts: Negative self-talk and limiting beliefs can hold you back. Challenge those thoughts by asking, “Is this 100% true?” Reframing your mindset helps shift your perspective and gives you a more productive outlook.
• Mindset Is a Skill: Confidence, concentration, motivation, and anxiety control are all skills that need practice. The more you work on them, the more mentally tough you’ll become.
• AI and Mental Training: While AI is changing mental performance, human connection and authenticity still hold the edge when it comes to building real resilience.

• F - Freaking Out: This is the emotional reaction when things feel like they’re falling apart. Acknowledge your feelings but don’t get stuck in them.
• R - Reframing: Reflect on the situation and change your perspective. Ask yourself, “What can I learn from this?” Reframing helps you move from fear to action.
• O - Overcoming Obstacles: Obstacles are inevitable in both business and sports. The key is to face them head-on, use your strengths, and keep moving forward.
• G - Growth: Every challenge is an opportunity to grow. By embracing adversity, you build mental toughness and resilience.
• S - Sovereignty: The final stage is owning your resilience. After overcoming challenges, you emerge as a stronger, more capable leader, ready to perform at your peak.

As entrepreneurs, we often find ourselves stuck in a mental rollercoaster, facing high-pressure situations and emotional ups and downs. The biggest challenge is staying resilient through setbacks....

Welcome to The Lindsey Anderson Show! In this episode, we dive into resilience—the key skill every entrepreneur must develop to overcome the inevitable ups and downs of running a business. Today, I chat with Brenda Reynolds, an expert in leadership and change. She breaks down a five-step framework for building resilience as a leader, and we talk about how to tackle change and turn it into growth. If you’re feeling stuck, overwhelmed, or unsure how to bounce back, this episode is for you.

In today’s episode, I’m excited to welcome Brenda Reynolds, a leadership expert, TEDx speaker, bestselling author, and consultant. Brenda specializes in helping leaders navigate change and uncertainty by turning “now what?” moments into opportunities for growth. She’s worked with top organizations like McDonald's, QVC, and Goldman Sachs, equipping leaders with the tools to lead confidently through times of change. Today, Brenda is going to share her simple yet powerful system for developing resilience as a leader and business owner.

• Resilience is Key to Overcoming Setbacks: Business ownership comes with both wins and losses, but resilience is what allows us to bounce back and keep moving forward. It’s about handling uncertainty and challenges with grace and strength.
• Fail Forward Faster: Every failure is a test, not a setback. When you see challenges as opportunities for growth, you’ll build the business of your dreams faster.
• The Importance of Managing Transitions: Change is inevitable. How you handle transitions, both personally and within your business, will define your success. The most resilient leaders engage their teams through authentic communication and empathy.
• The Five Frogs Framework: Brenda’s simple five-step framework to building resilience as a leader. From the “Freaking Out” stage to “Sovereignty,” this framework helps you grow stronger and more confident through challenges.
• Navigating Emotional Moments: It’s normal to feel overwhelmed when things fall apart. But the key is not to get stuck in those emotions—acknowledge them and move through them intentionally to come out stronger.

1. F - Freaking Out: This is the initial emotional response where everything feels like it’s falling apart. The key here is to acknowledge your emotions but not get stuck in them.
2. R - Reframing: Once you’ve processed the initial shock, it’s time to reflect and reframe the situation. Ask yourself: What can I learn from this? How can I turn this challenge into an opportunity?
3. O - Overcoming Obstacles: Obstacles, big or small, will come your way. The key is to face them head-on, take action, and keep moving forward.
4. G - Growth: Every challenge is an opportunity to grow. As you face adversity, you’ll build resilience and become a stronger, more confident leader.
5. S - Sovereignty: This is the final stage where you own your resilience. After overcoming challenges, you emerge as a more capable, empowered version of yourself, ready to lead with confidence.

As entrepreneurs, we often face the emotional rollercoaster of business ownership—some days are wins, others are losses. The biggest challenge is staying resilient through the setbacks and emotional highs and lows. Building resilience is the only way to keep pushing forward, no matter how tough things get. Resilience gives us the courage to pivot and keep growing.

• “Resilience is the key to overcoming setbacks and...

Welcome to The Lindsey Anderson Show! In today’s episode, I talk with Ral West, a seasoned entrepreneur with over 40 years of experience. We address a problem that many entrepreneurs face: starting out with dreams of freedom, only to end up overwhelmed and burnt out by their businesses.We share how building systems, slowing down to speed up, and shifting your mindset can help you get out of the weeds and scale your business. If you’re feeling stuck in the grind and want to break free, this episode is for you.

Ral is the creator of the Overcome and Overwhelm framework, which helps entrepreneurs free up time, reduce stress, and build businesses that support their desired lifestyle. Ral’s personal success story includes scaling and selling a business to Alaska Airlines, and she’s now focused on investing in small cruise ships and multifamily real estate. Ral is passionate about helping entrepreneurs stop doing everything themselves and start building sustainable, profitable businesses.

• Start with Systems: Ral’s number one principle is to establish systems. Take stock of your daily tasks and identify which ones can be automated or delegated.
• Delegate Repetitive Tasks: Tasks like email follow-ups, appointment scheduling, and billing are prime candidates for delegation or automation.
• Automate and Use Technology: Leverage tools like AI, virtual assistants, and CRM systems to streamline your operations and save time.
• Work on Your Business, Not In It: Instead of micromanaging every aspect, focus on creating systems that allow your business to run smoothly without you.
• Seize Opportunities: Ral emphasizes the importance of being adaptable and seizing new opportunities, even when they don’t align with your original business plan.

As entrepreneurs, we often feel trapped by our daily operations. We struggle to scale, innovate, or keep up with our long-term vision due to a lack of systems and processes. Overwhelm becomes a common issue, leading to burnout and frustration.

• “We were limiting the growth of the business because we couldn’t do all of it, and we couldn’t direct every single aspect of the business.”
• “The business model should support your life, not the other way around.”
• “Can you afford not to delegate and create systems? What are you leaving on the table in terms of revenue, health, and mental wellbeing?”
• “There’s so much you can delegate. If you’re not slowing down to speed up and taking the time to write it down, there are gaps in your time you don’t even know about.”

Ral really emphasizes the importance of good delegation and letting go of control. “You need to learn how to delegate in a way that’s clearly outlined, focusing on the outcome rather than how it’s done.” Delegating tasks allows the business to grow beyond the owner’s capacity, and it’s a crucial step for scalability.

Many entrepreneurs push back, saying they can't afford to hire help or don’t have the time to build systems. Ral challenges that mindset with, “Can you afford not to?” She explains that failing to delegate leads to burnout, poor health, and missed opportunities. By delegating and automating, we free up time and increase the business’s potential.

• Step 1: Take stock of your tasks. Identify which tasks are repetitive and can be delegated or automated.
• Step 2: Document your processes. Write down the steps for tasks like follow-ups, scheduling, and...

In today's episode, I'm joined by executive productivity coach and WSJ bestselling author, Demir Bentley. We dive deep into hustle culture, burnout, and how to truly win your week. You'll learn how working less (yes, really) can lead to more sustainable success, especially if you're building a service-based business. Demir shares the exact steps he used to transition from burnout to balance while growing a thriving business.

We discuss why most people don’t plan their week effectively and what you can do about it. Demir shares his full “Winning the Week” method and we explore how strategy, intentionality, and sustainable planning create space for the kind of business and life you actually want. If you're looking to grow your business without burning out, this episode is for you.

Demir Bentley is a top executive productivity coach and the co-founder of Life Hack Method. He’s the Wall Street Journal bestselling author of Winning the Week and helps high-performing entrepreneurs and coaches work less while achieving more. After experiencing burnout in his former high-stakes Wall Street career, Demir completely transformed how he worked—and now he helps others do the same.

He’s guided thousands of entrepreneurs to build high-performance habits without sacrificing their health or happiness. His systems are especially powerful for entrepreneurs who are scaling their businesses while navigating the complexities of time, energy, and output.

• Hustle culture is not the answer—it’s the problem. Real success isn’t about more hours, it’s about more leverage and intention. Demir’s story is a powerful reminder that sustainability is the key to high performance. Burnout is not required for building a successful business—it’s a red flag.
• Planning your week is your number one productivity superpower, especially as a business owner managing both client work and business growth. If you’re not hitting all the necessary “bases” in your weekly planning, you’re already behind. The right planning system creates consistency, energy, and momentum that fuels long-term growth.

Burnout isn’t just about a busy calendar—it’s about a broken belief system. As entrepreneurs, we often feel pressure to equate effort with value. But the truth is, working smarter—not harder—is the real game-changer. Hustle culture is built on outdated myths about worth, productivity, and success.

Social media glorifies hustle and overwork, especially in the online business world. But Demir’s approach is a fresh, empowering alternative—one that allows business owners to scale with clarity instead of chaos.

Many entrepreneurs believe they can simply outwork the competition. But at what cost? If you want to build a business you’ll sustain for 10, 20, or 30 years, the hustle model isn’t the answer. Most people burn out right before they begin reaping the benefits of their hard-earned momentum.

This conversation reframes the hustle: sustainability isn’t optional—it’s essential. If you want to scale your business while protecting your energy and creativity, working fewer but more intentional hours is the way forward.

Most entrepreneurs only plan their week partially—they focus on client calls or content creation but miss deeper strategy work. Demir’s Winning the Week method is all about creating a repeatable weekly system that hits every area of your life and business.

When Demir implemented this method, he cut his workweek in half—from 90 hours to just over 40—without losing momentum. This isn’t about doing less; it’s about planning better. That mindset shift is business owners juggling business growth, marketing, and client delivery.

Welcome to The Lindsey Anderson Show! In today’s episode, I’m excited to talk with Kevin Surface, a renowned entrepreneur, innovator, and speaker. Kevin and I dive deep into the connection between joy and success, how this approach shapes both achievement and personal fulfillment, and why embracing joy in everyday tasks can lead to greater success in your business and personal growth.

Kevin Surface is the former CEO of Sirius Energy, an innovator in green building materials, and the father of the virtual assistant technology that led to Siri and Alexa. With 94 worldwide patents, including over a dozen in the virtual assistant and voice user interface space, Kevin is a true pioneer. Under his leadership, Sirius Energy was recognized as a leader in green building technologies and earned accolades such as Inc. Magazine's Entrepreneur of the Year.

As a speaker and author, he focuses on joy, success, and personal transformation through mindset shifts. He’s passionate about spreading the message that finding joy in everyday moments is key to unlocking maximum success in life and business, especially for business owners looking to scale their businesses.

• The Power of Joy: Joy isn’t just about big wins. It’s about finding joy in the small moments every day—whether it’s at work, home, or during challenging tasks. Embracing this mindset is essential for business owners looking to grow and scale their business.
• Happiness vs. Joy: Happiness is a state of being, but joy is found in the little moments throughout the day that lead to bigger successes. This shift in mindset is crucial for those in business.
• Choosing Your Mindset: We have the power to control how we perceive tasks. When we approach tasks with joy, even those that seem difficult or unappealing, we set ourselves up for greater success in both our personal and professional lives.
• Joy in Parenting and Relationships: The concept of “joy moments” extends beyond work—it applies to parenting and relationships, finding joy even when things don’t go as planned. This is especially important for entrepreneurs balancing business growth with personal life.
• Momentum and Transformation: Focusing on joy each day creates momentum that positively impacts all areas of life, from business to personal relationships. For business owners looking to scale their business, this mental shift can be a game changer.

• Kevin shares how he developed the "Joy Success Cycle," where small moments of joy throughout the day lead to greater success.
• By training your mind to find joy in every task, you can shift away from negativity and build a more positive, successful life. This is key to maintaining a high-performing mindset as you grow your business.
• The cycle isn’t about denying negative emotions; it’s about choosing to approach the 99% of everyday tasks with positivity, which is essential for entrepreneurs aiming to thrive.

• "We get to choose to live our lives both at work and at home in the way we choose, in the way we control fully."
• "It’s not about the big, massive wins. It’s about tiny little moments of joy leading to more success."
• "You can’t achieve maximum success if you’re complaining about every task—joy leads to success."
• "You can control how you feel about any task. It’s your choice to live with negativity or to choose joy."
• "Every little task completed brings joy—it’s not just about big accomplishments."

• Kevin’s Website:

Welcome to a special episode of The Lindsey Anderson Show. In today’s episode, I’m joined by Mike Agugliaro, a former electrician turned entrepreneur, coach, and author. Mike scaled his home services business to $32 million per year and sold it to private equity. Now, through Food Dog Group, he helps entrepreneurs elevate their lives. In this conversation, we dive deep into business growth, scaling, and the mindset that often keeps entrepreneurs stuck where they are.

Mike Agugliaro is an entrepreneur, coach, and author who has built and sold multiple businesses, including scaling a home services company from under $1 million to $32 million. He is the founder of Food Dog Group, a coaching organization that helps service-based entrepreneurs scale. Over 20,000 people have been trained through his organization, learning the key principles to accelerate business growth and unlock success both in their business and personal lives.

• The Power of Mindset in Scaling: Business growth starts with your mindset, especially your relationship with money. Your relationship with money is crucial for scaling your business.
• Common Pitfalls in Business Scaling: It’s not just about marketing or operations; it’s about how you manage your beliefs and mindset.
• Practical Money Mindset Exercise: Use tools like your checkbook, credit card, and bank statements to reflect on your feelings towards money and shift to a healthier relationship.
• Scarcity vs. Abundance: Shifting from a scarcity mindset to an abundance mindset is essential for overcoming obstacles and scaling your business successfully.
• Redefining Beliefs: Changing your relationship with money and financial tools is key to unlocking business success and creating long-term growth.

Mike shares his personal journey, from growing up with an entrepreneurial father to his transition from employee to business owner. He discusses the shift from a scarcity mindset to embracing abundance, and how mindset is a foundational part of business success. Embracing the right mindset is key when scaling your business.

Mike emphasizes the importance of mastering marketing, sales, operations, and systems. He scaled his business from working alone as an electrician to managing 200 employees and 165 vehicles. Success, Mike stresses, comes from mastering foundational systems tailored to your business, but it’s also important to recognize that every business is unique—there is no one-size-fits-all solution.

• Step 1: Lay out your financial tools—your checkbook, cash, credit cards—and ask yourself, “How does this feel?”
• Step 2: Embrace both the positives and negatives of money—how have those debts or credit cards helped you? Shift from seeing them as burdens to tools for success.
• Step 3: Neutralize negative emotions surrounding money and focus on long-term financial benefits that will help you scale your business sustainably.

Mike talks about how personal resistance, like self-doubt or past failures, can be reframed as an opportunity to grow. By reframing resistance, you turn obstacles into stepping stones for business success.

Mike emphasizes that wisdom (experience) is what truly sets successful business owners apart in today’s world. In a world full of easily accessible information, wisdom builds authority and credibility. Mike shares an example of Dr. Phil, whose brand authority, combined with wisdom, has led to massive success.

In today’s episode, I’m joined by Marques Ogden, former NFL player turned motivational speaker, author, and entrepreneur. Marques shares how to build resilience and mindset strategies to overcome life’s challenges. He dives into actionable steps for entrepreneurs and coaches to maintain peak performance and thrive through adversity. This conversation is packed with valuable insights for anyone looking to scale their business and build a mindset that will help them succeed, no matter the challenges.

Marques Ogden is a former NFL player turned inspirational speaker, author, and entrepreneur. He is the founder and CEO of Ogden Ventures LLC, a media and entertainment company that specializes in keynote speaking, business coaching, and consulting.

Marques is a four-time best-selling author and the host of the podcast "Get Authentic with Marques Ogden,” which is globally ranked in the top .5% most popular podcast worldwide. In his speaking engagements, Marques leads his audiences to understand why “Authenticity Creates Victory” by sharing his personal story of overcoming adversity and achieving success.

Marques is on a mission to inspire the masses to maximize their potential to reach their personal and professional goals.

• Building resilience through mindset is essential for overcoming obstacles, especially for entrepreneurs scaling their businesses.
• Peak performance is crucial for tackling life’s challenges and maintaining mental, physical, and emotional health.
• Focus on what you can control, master self-hypnosis, and optimize your health to keep moving forward, even when facing adversity.
• Facing challenges directly—like the bison in a storm—increases the likelihood of success, rather than avoiding them.

• Shift your energy towards actions and decisions within your control, and stop worrying about things you cannot change.
• As a business owner, taking action is key to growing your business and developing the resilience to succeed.

• Use self-hypnosis or visualizing your “happy place” to stay calm and centered when stress and anxiety arise.
• This practice helps entrepreneurs manage their emotions and focus on goals, even under pressure.

• Take care of your mental, physical, and emotional health by eating well, exercising, and getting enough sleep.
• As a business owner, prioritizing your health is essential to sustain the energy and mindset needed for business growth.

• “If you don’t have good mental, physical, and emotional health, then you have nothing.”
• “You’ve got to face the challenge head-on. Running from it won’t make it go away.”
• “When you go towards the storm, you have a much better chance of coming out successful than turning around and letting it knock you down.”
• “Learn to treat your people like gold. If you stop doing that, you’ll lose everything.”

• Marques’ Website: www.MarquesOgden.com
• Marques’ Inner Game Mindset Community: Join for free at InnerGameCommunity.com to collaborate and learn from a community focused on achieving goals.
• Book your complimentary social media strategy session with me:  lindseya.com/book-now