Summary:
In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond.

Tune in to hear:
🔹 Top-performing strategies in B2B marketing this year
🔹 Lessons from scaling an agency—hiring, culture, and leadership
🔹 The shift from traditional outbound to self-serve marketing
🔹 Practical tips for B2B marketers to stand out with content marketing

Pierre’s background includes working for the French Ministry of Foreign Affairs and advising the European Union, making his perspective uniquely global. He underscores the value of case studies for proving service effectiveness and explains how to build trust through content on platforms like LinkedIn, Substack, YouTube, and Podcasts.

From understanding your audience to creating a comprehensive B2B content strategy, Pierre’s advice is a must-listen for anyone looking to grow their B2B business online.

Key Takeaway: Always start with your customers and their problems. That’s the foundation of effective B2B marketing.

Connect with Pierre on LinkedIn: https://www.linkedin.com/in/pierre-herubel-540b3949/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, building the B2B Tech Brands of The Future: https://www.trend7m.com/