Kickstart Dental Marketing Podcast Episode 8

In episode 8 of the Kickstart Dental Marketing Podcast, Chris Pistorius discusses advanced strategies to retarget potential patients who visit your dental practice website but don't take immediate action. He explains how new technology allows capturing visitor information like names and email addresses without form submissions, enabling targeted follow-up via direct mail, email, and Facebook ads. Chris emphasizes the power of combining these retargeting methods to dramatically improve marketing results for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

2:24 - Website visitor statistics

4:05 - Smart mail campaign retargeting

6:26 - Advanced visitor data capture

8:23 - Leveraging data for marketing

10:05 - Importance of staying current

13:09 - Closing and call-to-action

The Kickstart Dental Marketing Podcast Episode 7, Chris Pistorius discusses advanced Facebook marketing strategies for dentists. He explains how to use proprietary technology to target members of specific Facebook groups, such as local mommy blogs or new mover groups, with tailored ads. Chris also covers targeting employees of companies with good dental benefits and leveraging local influencers to reach potential patients. These advanced targeting methods can significantly improve the effectiveness of Facebook ad campaigns for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

3:26 - Advanced Facebook targeting strategies

7:52 - Targeting specific Facebook groups

12:40 - Reaching company employees on LinkedIn

15:27 - Leveraging local influencers

19:05 - Importance of detailed targeting

22:15 - Closing remarks and contact information

The Kick Start Dental Marketing Podcast, host Chris Pistorious talks with David Fradin about the power of reviews and why negative feedback can actually be good for your dental business. David discusses the importance of understanding your customers' needs and journey, developing a clear product market strategy, and differentiating your practice through positioning and branding. He emphasizes the value of surveying patients, improving appointment scheduling processes, and continuously gathering feedback to refine your services. David also offers advice on how dental practices can leverage customer insights and market research to grow their business responsibly in an increasingly competitive landscape.

Timestamps:

0:00 - Introduction and background on David Fradin

5:43 - The five keys to product success for dental practices

9:89 - Importance of understanding the customer journey

14:89 - Differentiating your dental practice

19:89 - Conducting patient surveys and market research

24:89 - Taking action to implement these strategies