Kickstart Dental Marketing Podcast Episode 8

In episode 8 of the Kickstart Dental Marketing Podcast, Chris Pistorius discusses advanced strategies to retarget potential patients who visit your dental practice website but don't take immediate action. He explains how new technology allows capturing visitor information like names and email addresses without form submissions, enabling targeted follow-up via direct mail, email, and Facebook ads. Chris emphasizes the power of combining these retargeting methods to dramatically improve marketing results for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

2:24 - Website visitor statistics

4:05 - Smart mail campaign retargeting

6:26 - Advanced visitor data capture

8:23 - Leveraging data for marketing

10:05 - Importance of staying current

13:09 - Closing and call-to-action

The Kickstart Dental Marketing Podcast Episode 7, Chris Pistorius discusses advanced Facebook marketing strategies for dentists. He explains how to use proprietary technology to target members of specific Facebook groups, such as local mommy blogs or new mover groups, with tailored ads. Chris also covers targeting employees of companies with good dental benefits and leveraging local influencers to reach potential patients. These advanced targeting methods can significantly improve the effectiveness of Facebook ad campaigns for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

3:26 - Advanced Facebook targeting strategies

7:52 - Targeting specific Facebook groups

12:40 - Reaching company employees on LinkedIn

15:27 - Leveraging local influencers

19:05 - Importance of detailed targeting

22:15 - Closing remarks and contact information

The Kick Start Dental Marketing Podcast, host Chris Pistorious talks with David Fradin about the power of reviews and why negative feedback can actually be good for your dental business. David discusses the importance of understanding your customers' needs and journey, developing a clear product market strategy, and differentiating your practice through positioning and branding. He emphasizes the value of surveying patients, improving appointment scheduling processes, and continuously gathering feedback to refine your services. David also offers advice on how dental practices can leverage customer insights and market research to grow their business responsibly in an increasingly competitive landscape.

Timestamps:

0:00 - Introduction and background on David Fradin

5:43 - The five keys to product success for dental practices

9:89 - Importance of understanding the customer journey

14:89 - Differentiating your dental practice

19:89 - Conducting patient surveys and market research

24:89 - Taking action to implement these strategies

The KickStart Dental Marketing Podcast, host Chris Pistorius talks with guests Justin Guarini and Kim Walsh Phillips about mastering celebrity authority to grow your dental practice. They discuss creative ways dentists can leverage partnerships and local influence to build their brand and attract more patients, without needing a huge budget. Key strategies include speaking at local events, featuring top patients in marketing, and aligning with community influencers. The guests emphasize that taking action on even one idea can set a practice apart from competitors who only listen but don't implement.

Timestamps:

0:00 - Intro and guest introductions

6:06 - Building authority as a local celebrity

9:57 - Creating a talk that converts

15:30 - Starting with local speaking opportunities

20:27 - Creative marketing ideas for dentists

25:14 - Call to action and podcast wrap-up

Sign Up For The No BS Dental Marketing Newsletter

Schedule a Free Strategy Session Here

The KickStart Dental Marketing Podcast, host Chris Pistorius talks with dental business coach Danielle Kramer about the importance of systems and processes in running a successful dental practice. Danielle shares insights on revenue cycle management, team development, and creating standard operating procedures to improve efficiency. They discuss the challenges of hiring hygienists and front desk staff, emphasizing how critical the front desk role is for practice growth. Danielle offers practical advice for dentists looking to optimize their practice operations and increase profitability.

Sign Up For The No BS Dental Marketing Newsletter

00:51 - Introducing Danielle Kramer

03:58 - Danielle's passion for numbers

07:55 - Importance of systems and processes

12:29 - Setting up standard operating procedures

16:33 - Follow-up systems for new patients

20:51 - Critical role of front desk staff

24:54 - How to contact Danielle Kramer

Schedule a Free Strategy Session Here

This week on the Kick Start Dental Marketing Podcast, we discuss how to attract quality dental patients using Google Maps marketing. We explain why ranking in Google Business Places listings is crucial for dental practices and provides proof of its effectiveness through real data. We also offers tips on optimizing Google Business profiles and discusses the importance of reviews, mobile optimization, and cost-effectiveness compared to paid ads for local SEO.

Sign Up For The No BS Dental Marketing Newsletter

Schedule a Free Strategy Session Here

00:00 - Importance of Google Maps marketing

03:58 - Proof of effectiveness with call data

09:50 - Optimizing Google Business profile

14:03 - Impact of reviews on rankings

16:02 - Mobile optimization importance

17:56 - Cost-effectiveness vs paid ads

20:47 - Tips for boosting rankings

This week, we talk about how to attract quality dental patients using Google Maps marketing. I explain why ranking in Google Business Places listings is crucial for dental practices, providing proof of its effectiveness through real data. We touch on some tips on optimizing Google Business profiles and discusses the importance of reviews, mobile optimization, and cost-effectiveness compared to paid ads for local SEO.

Sign Up For The No BS Dental Marketing Newsletter

00:00 - Importance of Google Maps marketing

03:58 - Proof of effectiveness with call data

09:50 - Optimizing Google Business profile

14:03 - Impact of reviews on rankings

16:02 - Mobile optimization importance

17:56 - Cost-effectiveness vs paid ads

20:47 - Tips for boosting rankings

Schedule a Free Strategy Session Here

In the No BS Dental Marketing Podcast, host Chris Pistorius talks about the critical role online reviews have in the success of dental practices. He addresses common worries about negative reviews, points out how positive reviews can serve as a strong marketing tool, and shares tips for getting more reviews regularly. Chris highlights how reviews can improve your local search rankings and help bring in new patients. He offers advice on how to handle negative feedback well and how to share positive reviews on your social media and website. He also talks about different tools and software that can help manage your online reviews efficiently. Moreover, Chris stresses the need to follow legal and ethical rules when asking for and sharing reviews. Looking ahead, he sees video testimonials becoming more influential and shares insights on how to use reviews to improve how patients see your practice and encourage its growth.

00:00 Introduction to the Importance of Online Reviews

00:24 Welcome to the Dental Marketing Podcast

00:56 The Power of Online Reviews for Dental Practices

01:56 Leveraging Local SEO with Reviews

04:57 Understanding the Psychology Behind Reviews

07:02 Strategies for Increasing Review Volume

11:48 Focusing Reviews on Key Platforms

12:52 Handling Negative Reviews Professionally

17:02 Leveraging Positive Reviews for Marketing

19:22 Utilizing Software and Tools for Reviews

21:14 Legal and Ethical Considerations in Review Management

22:11 Future Trends in Online Reviews

25:41 Conclusion and Call to Action

Schedule a Free Strategy Session Here