Are you pouring time, money, and energy into something that just isn’t working? Today we talk about the “dead horse” strategy and why people cling to bad ideas, failing partnerships, underperforming staff, or side hustles that should’ve ended long ago. We share real stories, hard-earned lessons, and practical tools to help you spot the signs early and move on before it costs you big.

On this episode, we discuss:

• (00:00) Intro
• (00:18) What Is the “Dead Horse” Strategy?
• (01:29) Marty’s Real Estate Side Hustle That Distracted the Business
• (03:12) Jase’s Gin Business Detour and the Emotional Cost of Persistence
• (04:33) The Sunk Cost Trap: When You’ve Invested Too Much to Quit
• (06:01) Buying More on the Dip: The Investor’s Version of a Dead Horse
• (06:43) Relationships with Referrers: When the Leads Just Don’t Come
• (08:10) Setting Expectations and Knowing When to Walk Away
• (10:25) Letting Go of Team Members Sooner: Why It’s Crucial for Growth
• (13:14) How Business Maturity Forces Harder, Faster Decisions
• (14:51) Case Study: The Fall of Godfreys and Failure to Pivot
• (17:34) How to Spot a Dead Horse in Business Before It’s Too Late
• (20:23) Don’t Go It Alone: Accountability Buddies and Advisory Boards
• (21:15) Have a Crack—But Know When to Cut Your Losses

Check out the free resources from Inovayt here.

Send us an email: hello@thenumbersgamepodcast.com.au

The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.

Adam Sullivan’s incredible rise in business revenue came with some serious financial lessons. Today we dive into Adams financial rollercoaster - how he scaled to $1.5M a month, bought an $11M mansion, and nearly came undone by Division 7A loans, tax traps, and flashy spending. We unpack the real costs of pulling money from your company, how fringe benefits tax can sting, and why financial literacy is essential for every business owner.

On this episode, we discuss:

(00:00) Intro
(00:27) Who is Adam Sullivan? $1.5M a Month Business Story
(02:51) The Trap of Treating Company Money as Personal Money
(04:37) Division 7A Loans Explained Simply
(08:53) Why Business Owners Get Stuck in Dangerous Tax Cycles
(10:19) The Hidden Risk of Pulling Money From Your Company
(11:23) When Using Division 7A Loans Actually Makes Sense
(14:55) The True Cost of Buying a Lamborghini Through Your Business
(16:51) Fringe Benefits Tax (FBT) Explained: What It Could Cost You
(18:29) Why Financial Education Matters for Business Owners
(20:08) Selling the $11M Mansion: How Adam Escaped the Debt Spiral
(22:34) The Dangers of New Money and Lack of Financial Literacy

Check out the free resources from Inovayt here.

Send us an email: hello@thenumbersgamepodcast.com.au

The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.

Dreaming of owning a holiday home? Today we break down the true costs, hidden traps, and emotional pull of buying a weekender and why the numbers often don’t stack up. We explore smarter alternatives for lifestyle and wealth building, and share real strategies to enjoy more holidays without the financial stress.

On this episode, we discuss:

(00:00) Intro
(00:35) Why buying a holiday home might not make sense in 2025
(01:55) The emotional appeal vs. the financial reality
(04:30) Life is busier now — who really uses their holiday house?
(09:17) Tax headaches and ATO audit risks for holiday homes
(11:10) New government levies and regulations targeting short-term rentals
(12:59) Holiday Home Numbers Breakdown
(16:38) When buying a holiday home actually makes sense
(17:52) The hidden costs of Airbnb management
(19:14) Simplifying wealth strategies and lifestyle choices
(22:31) Changing work habits and where we choose to live
(23:38) Why consolidating your assets might be the real freedom move

Check out the free resources from Inovayt here.

Send us an email: hello@thenumbersgamepodcast.com.au

The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.