The Obvious Choice

著者: Jonathan Goodman
  • サマリー

  • Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
    All rights reserved.
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あらすじ・解説

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
All rights reserved.
エピソード
  • 291 | How to Delegate Without Risking Client Trust (HOT SEAT)
    2024/11/06

    Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you?

    Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles.

    In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust.

    Today, you’ll learn the concept of “trust transfer”, the importance of culturally sensitive coaching, and building repeatable systems that allow consistent client management, even during busy seasons.

    Tune in to discover how to scale your coaching business without sacrificing quality or burning out!


    Key Takeaways:

    (00:00) Introduction

    (00:11) Minakshi’s struggle with letting go of control

    (02:25) Culturally-aware coaching strategies

    (03:48) Why trust transfer is crucial for scaling

    (08:55) Importance of repeatable systems for consistency

    (10:02) Playing the social media game

    (16:35) Content creation tip for online coaches


    --

    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

    --

    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

    --

    Hosts:

    @itscoachgoodman

    --

    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.


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    18 分
  • 290 | Is Your Business Hurting Your Family Time? Here’s How to Find Balance w/ Cait Caserta
    2024/11/04

    Do you feel guilty about not spending enough time with your family while working on your online coaching business?

    Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids.

    In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she navigated the pressure of being both an entrepreneur and a mom.

    We also explore her struggle with investing in herself, the role of faith in trusting the process, and how her mindset shifted to prioritize meaningful client connections over sales.

    Tune in to discover how you can balance ambition and family without sacrificing your well-being.


    Key Takeaways:

    (00:00) Introduction

    (00:20) Cait’s career journey and how she got into online fitness coaching

    (07:18) The struggle to prioritize family versus business

    (10:15) Expiring vs. unexpiring moments in life

    (12:04) What it’s like for Cait to run an online fitness business

    (16:17) Challenges of working late and missing family time

    (17:48) COVID-19 as a “pressure” for business growth

    (20:07) Dealing with fears and doubts

    (24:52) The connection between faith and resilience

    (28:06) Cait’s revenue growth with the Online Trainer Mentorship (OTM) program

    (32:40) The biggest lessons Cait learned

    (38:24) Advice for those on the edge of investing in themselves


    --

    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

    --

    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

    --

    Host:

    @itscoachgoodman

    Guest:

    @coachcait47

    --

    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

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    42 分
  • 289 | Tech Perfection Isn’t the Key to Online Coaching Success (HOT SEAT)
    2024/10/30

    Are you struggling with the tech side of your online fitness coaching business?

    Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community.

    But here’s the kicker: being a successful online fitness coach isn’t about having a flawless tech setup.

    Join us in this week’s Hot Seat edition of The Obvious Choice Podcast, where we break down easy steps to overcome your tech insecurities and how involving your clients in your growth process builds a stronger connection.

    If you’re struggling with tech or feeling like you’re “not there” yet, this episode is for you!

    Let’s dive in!


    Key Takeaways:

    (00:00) Introduction

    (00:08) Meet Ryan Cali

    (02:26) Richard Feynman’s ant story

    (04:24) The “sketching” approach to business development

    (05:55) Involve clients in your growth process

    (07:10) Ryan’s tech savviness challenge

    (08:08) Providing a great client experience

    (11:55) The magnetic power of passion


    --

    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

    --

    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

    HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

    --

    Hosts:

    @itscoachgoodman

    @fitnessjonestraining

    @amberreynolds.me

    --

    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.


    続きを読む 一部表示
    14 分

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