• The Outcomes Era Is Dead. Long Live The Quality Era

  • 2025/04/29
  • 再生時間： 53 分
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The Outcomes Era Is Dead. Long Live The Quality Era

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  • Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.
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Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.
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