AdExchanger Talks

著者： AdExchanger Talks
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  • AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
    Copyright 2016, AdExchanger
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あらすじ・解説

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Copyright 2016, AdExchanger
マーケティング マーケティング・セールス 政治・政府 経済学
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エピソード
  • The Outcomes Era Is Dead. Long Live The Quality Era

    The Outcomes Era Is Dead. Long Live The Quality Era
    2025/04/29

    Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.
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    53 分

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