Marketers didn’t have time to review their own content. Consumers clicked random thumbnails. And most of the videos, over 90%, never got watched.

Vyrill was built to fix that.

The insight wasn’t about creating better video. It was about making existing video useful by making it searchable.

Highlights include: Imagine You're Buying a Car (02:20), We're All Buying, Shopping, Browsing on Our Phones (03:40), Landing Porsche as First Customers (06:09), The Typical Founder Mistake when Finding Customers (12:05), and more...

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all.

But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten.

Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer persona. He just started consulting after selling off a previous company. And like many technical founders, he figured the work would come if the skills were strong.

It didn’t. The turning point wasn’t better execution. It was focus.

Highlights include: Selling Worldwide Since 1999 (01:00), Going for What People Ask For (04:00), Specializing and Niching Down (05:37), And more…

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop.

That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups.

He knew the problem firsthand, but he didn’t rush to scale. He optimized for speed, feedback, and reality checks. Most founders don’t.

Highlights include: Validating Within your Network (03:53), Predictable Channels for Early Growth (14:21), Niching Down (19:05), The Sweet PMF Feeling (23:35), And more…

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!