Marketers didn’t have time to review their own content. Consumers clicked random thumbnails. And most of the videos, over 90%, never got watched.

Vyrill was built to fix that.

The insight wasn’t about creating better video. It was about making existing video useful by making it searchable.

Highlights include: Imagine You're Buying a Car (02:20), We're All Buying, Shopping, Browsing on Our Phones (03:40), Landing Porsche as First Customers (06:09), The Typical Founder Mistake when Finding Customers (12:05), and more...

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In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all.

But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten.

Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer persona. He just started consulting after selling off a previous company. And like many technical founders, he figured the work would come if the skills were strong.

It didn’t. The turning point wasn’t better execution. It was focus.

Highlights include: Selling Worldwide Since 1999 (01:00), Going for What People Ask For (04:00), Specializing and Niching Down (05:37), And more…

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Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop.

That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups.

He knew the problem firsthand, but he didn’t rush to scale. He optimized for speed, feedback, and reality checks. Most founders don’t.

Highlights include: Validating Within your Network (03:53), Predictable Channels for Early Growth (14:21), Niching Down (19:05), The Sweet PMF Feeling (23:35), And more…

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“You either crush it and they don’t need you anymore, run out of leads, or just don’t get the results. Every cold email engagement has an expiration date.”

That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn’t hold.

Highlights include: Cold Email: NOT a Long-term Sustainable Business Model (03:10), Doubling Down on HubSpot (08:18), Keeping the Lights On (12:08), And more…

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J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards.

Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier.

Highlights include: The Collapse of a Dream (11:00), “Drunks Holding Each Other Up” (22:00), Your Customer’s Customer (39:00), Teaching Through Sales (46:00), and more…

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The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs).

Startup ideas don’t need to be revolutionary. They need to fix something visibly broken, where the cost of doing nothing is already high.

Highlights include: Referral, Referral, Referral (06:30), Cold Calling When the Math is Easy (15:50), Self Service for Cost Reduction and Customer Engagement (21:00), The Moment You Realize You Might Have Something Good (23:15), and more…

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Product-market fit doesn’t always start with innovation. Sometimes, it starts with frustration.

That’s exactly how Pulpo WMS began: not as a genius idea in a boardroom, but as a real-world pain point inside a medical warehouse.

Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The Product-Fit Moment (13:05), and more…

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When Moran Mizrahi joined us on the Predictable Revenue Podcast, the conversation started with something every founder can relate to: the moment you hit a wall using a tool that clearly wasn’t designed for people like you.

For Moran and Rebillia, that moment came in the subscription billing space. After years running retail and eCommerce businesses, they were spending heavily to acquire customers, only to watch them churn after one or two purchases. Subscriptions felt like the solution. But the tools were rigid, hard to use, and far from customer-centric.

Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The Product-Fit Moment (13:05), and more…

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