Ever look at that same big goal that’s been on your list since 2019 and think, “Why can’t I just DO the thing?”

Sames.

In this episode, we're looking at why that might not be a you problem – and why it’s definitely a timeline problem.

I walk you through:
✨ Why the traditional year-long goal setting process is secretly sabotaging your motivation
✨ Why your brain is actually wired to lose steam quickly (spoiler: it’s not your fault)
✨ Why compressing your timelines might be the secret to actually finishing what you start
✨ The surprisingly sustainable reason I’m now working in 10-week years
✨ What your coffee habit might say about your dopamine cycles (yep, it’s relevant and no - you don't have to give it up)

This episode's for you if:

• You’ve had the same goal rolling over for years

• You’ve ever berated yourself or wondered if you're just “not disciplined enough” for not following through (hint: it's got nothing to do with your discipline)

• You’re ready to try a way of working that actually works with your life

  
  

And hey – we get into deer hunting, dopamine, and school terms too. Obviously.

Listen now and don't forget to hit subscribe - this is a two-part episode, and I want you to get both episodes when the second one drops!

Yes, you're right. You can’t concentrate like you used to. And it’s not because you’re lazy, or inherently flawed, or because you need a colour-coded planner.

But it could be your dopamine.

In this week's episode, I'm breaking down:

• What dopamine actually does for your brain (hint: it’s not just about feeling good)

• Why your phone is draining your brain juice

• Why your morning scroll tanks your ability to focus later (it's not why you think)

• Why you can’t just “discipline” your way out of feeling foggy

• And how understanding dopamine can help you work better without doing a total business overhaul or becoming a Pomodoro monk.

There’s a lemon analogy. There’s a deer-hunting metaphor. There’s unqualified science chat.

This one’s for you if:
✨ You keep asking “Why can’t I just do the thing?”
✨ You’ve noticed your brain feels foggier, more distracted, and weirdly resistant
✨ You want your focus (and motivation) back—without needing a digital detox retreat in the Alps

🎧 Hit play and don’t squeeze your lemons too hard.

Come DM me what you thought @theproductivityproject_ or join the dope chat (yes she did) in my stories.

Welcome to the very first episode of my new podcast series: Unsolicited Productivity Advice You Didn’t Ask For — aka me sliding (ew) uninvited into your ears with chaotic voice note energy and helpful strategies for navigating the season of life you’re in.

This week’s question came from a mum of two small kids, running a 1:1 client business, trying to build a group program, sleeping approximately four hours a night, and trying her little heart out to make her one big goal happen.

Here’s what we get into:

⏳ Traditional productivity advice and why it fails mums, creatives, and actual humans with actual lives
💡 Why reframing your year into 10-week blocks could be your burnout-proof business breakthrough
🌿 How to stop managing your time and start managing your energy🧠 The ONE question that can shift you from “maybe I’m not cut out for this” to “maybe I’m just chasing a goal that doesn’t fit my season”
🎨 And why you need to do one gloriously unmonetised, joyfully useless thing every week (and no, it’s not Canva)

If you’ve been feeling like your dreams are one nap-time away from extinction, this ep is a cosy, compassionate reminder that the problem isn’t you — it’s the expectations you’re trying to meet in a life that doesn’t fit them.