Ever look at that same big goal that’s been on your list since 2019 and think, “Why can’t I just DO the thing?”

Sames.

In this episode, we're looking at why that might not be a you problem – and why it’s definitely a timeline problem.

I walk you through:
✨ Why the traditional year-long goal setting process is secretly sabotaging your motivation
✨ Why your brain is actually wired to lose steam quickly (spoiler: it’s not your fault)
✨ Why compressing your timelines might be the secret to actually finishing what you start
✨ The surprisingly sustainable reason I’m now working in 10-week years
✨ What your coffee habit might say about your dopamine cycles (yep, it’s relevant and no - you don't have to give it up)

This episode's for you if:

• You’ve had the same goal rolling over for years

• You’ve ever berated yourself or wondered if you're just “not disciplined enough” for not following through (hint: it's got nothing to do with your discipline)

• You’re ready to try a way of working that actually works with your life

  
  

And hey – we get into deer hunting, dopamine, and school terms too. Obviously.

Listen now and don't forget to hit subscribe - this is a two-part episode, and I want you to get both episodes when the second one drops!

Yes, you're right. You can’t concentrate like you used to. And it’s not because you’re lazy, or inherently flawed, or because you need a colour-coded planner.

But it could be your dopamine.

In this week's episode, I'm breaking down:

• What dopamine actually does for your brain (hint: it’s not just about feeling good)

• Why your phone is draining your brain juice

• Why your morning scroll tanks your ability to focus later (it's not why you think)

• Why you can’t just “discipline” your way out of feeling foggy

• And how understanding dopamine can help you work better without doing a total business overhaul or becoming a Pomodoro monk.

There’s a lemon analogy. There’s a deer-hunting metaphor. There’s unqualified science chat.

This one’s for you if:
✨ You keep asking “Why can’t I just do the thing?”
✨ You’ve noticed your brain feels foggier, more distracted, and weirdly resistant
✨ You want your focus (and motivation) back—without needing a digital detox retreat in the Alps

🎧 Hit play and don’t squeeze your lemons too hard.

Come DM me what you thought @theproductivityproject_ or join the dope chat (yes she did) in my stories.

Welcome to the very first episode of my new podcast series: Unsolicited Productivity Advice You Didn’t Ask For — aka me sliding (ew) uninvited into your ears with chaotic voice note energy and helpful strategies for navigating the season of life you’re in.

This week’s question came from a mum of two small kids, running a 1:1 client business, trying to build a group program, sleeping approximately four hours a night, and trying her little heart out to make her one big goal happen.

Here’s what we get into:

⏳ Traditional productivity advice and why it fails mums, creatives, and actual humans with actual lives
💡 Why reframing your year into 10-week blocks could be your burnout-proof business breakthrough
🌿 How to stop managing your time and start managing your energy🧠 The ONE question that can shift you from “maybe I’m not cut out for this” to “maybe I’m just chasing a goal that doesn’t fit my season”
🎨 And why you need to do one gloriously unmonetised, joyfully useless thing every week (and no, it’s not Canva)

If you’ve been feeling like your dreams are one nap-time away from extinction, this ep is a cosy, compassionate reminder that the problem isn’t you — it’s the expectations you’re trying to meet in a life that doesn’t fit them.

This week, I’m coming to you post-school-holidays, post-unplanned time off, post-realisation-that-I-mighta'-been-chasing-some-goals-I-don’t-actually-want.

So if you've ever:

• Rolled your big dream over from one year to the next (and next…)

• Found yourself burning out - not from working too hard - but from chasing a version of success that doesn’t even feel like yours

• Wondered if the problem is actually you (spoiler: it’s usually not)

…then this episode is for you, petal.

Listen and I'll voice note you:

✨ What happens when you stop forcing your life to fit your to-do list✨ How taking unplanned time off gave me the permission slip I didn’t know I needed✨ The difference between not having what it takes vs not wanting what it takes✨ The sneaky corporate productivity patterns that keep us stuck at our desks even when we know better, aaaand...✨ A few juicy questions to ask if your goals are starting to feel like a trap

🧠 Listen now, then head to my Substack for the more personal (and slightly chaotic) story behind all of this.

If you’ve ever whispered “I just need one good week”… this one’s for you.

✨ One clear calendar✨ All the childcare magically aligns✨ No one vomits, screams for longer than 30 minutes, or needs a snack✨ You finally get it together

And yet… even when you get that week, you still feel stuck.

Why?

Because more time doesn’t always mean more progress — especially when your goals aren’t designed to be brought to life in a way that aligns with your real life.

In this episode, I’m walking you through 5 steps to make meaningful progress on your biggest goals (even if you’ve got zero childcare, 12 tabs open, and exactly 1.5 functional hours a day).

This is about building momentum without entering full monk mode.

In this episode:

• Why “just one good week” has never actually worked for you when it comes to making your goals happen

• The first (wildly underrated) step most people skip when goal-setting

• How to write a “day in your life” that exposes whether your goal is even aligned with the life you want

• What to do before you define your actions — and how to make sure those actions don’t lead straight to burnout

🎧 Listen now if you're:

• A creative business owner with too many tabs and not enough time

• Someone who’s done with setting goals that don’t stick

• Curious about how to finally get momentum without burning everything down

  
  

P.S. Want a sneak peek inside the There She Goals™ beta?
Follow @theproductivityproject_ and tap my stories to be added to the Close Friends circle (name pending, "Unhinged CEOs" is in the running). You’ll get early access to BTS, Notion templates, and how to join before enrolments open in May.

This week, I’m sharing 5 totally unhinged but genuinely powerful habits that’ll help creative women in business actually get things done — minus the cycle of burnout, action paralysis and motivational guilt spirals.

These are the habits I’m building into the core of There She Goals — my upcoming program for women who want to bring big, meaningful goals to life in 10-week blocks, without the masculine “crush it at 5am” energy. (No one's up that early unless they're under 5).

Inside this episode:
✔️ Why burnout isn’t a scheduling problem — it’s a soul one
✔️ How to use momentum (not motivation) to move your goals forward
✔️ The future self journaling exercise that will call BS on your “dream” goal real quick
✔️ Why it’s time to create completely useless things every week (yes, really)
✔️ The simple habit that helps you course-correct without spiralling into a shame hole

This episode is raw, a bit rogue, and designed to help you find a better rhythm — especially if you’re tired of trying to do business like a bro.

P.S. Want to get the BTS of my new program, There She Goals? I’m sharing sneak peeks, wild experiments, and soft-launch goodies with my Close Friends on IG. Head to @theproductivityproject_ and DM me “CF” to get in on the circle.

If your business currently relies on you to do all the things, all the time—and you’re craving a more peaceful, sustainable way of working that actually aligns with school hours (and real life)... this one’s for you. 💛

In this episode, we go to deep into the raw behind-the-scenes of how I’m transitioning my business toward a school-terms-only model—without ditching all my 1:1 clients, torching my income, or spontaneously moving to a remote village in Italy to make pottery and avoid emails. (Tempting.)

We’ll chat about:

✔️ Why I’m ditching the annual plan and working in 10-week blocks
✔️ The (very real) burnout that led to this shift
✔️ What I’m doing right now to move toward school-hours-only work
✔️ How I’m plugging income gaps while making space to build my core offer
✔️ Why the "just create a Canva ebook and rake in the cash" narrative is kinda broken for women who want to create a sustainable business
✔️ How I’m tracking it all and keeping myself accountable without imploding

This episode is part of the BTS of me launching my new offer There She Goals—and you’ll hear me living out the framework in real time.

So if you’re a mum in business dreaming of more space, more ease, and more time, press play on this one. 🎧

Loved this episode? Or hated it? Either way, (politely) slide into my DMs @theproductivityproject_ and tell me your big dreamy business vision. I’d love to hear it.

Every few months over the last few years, I would go through the same cycle:

- Look at the goals I set at the start of the year.

- Sigh dramatically.

- Contemplate setting everything on fire.
-Maybe Google flights to Italy.

Because when things feel stuck, the internet will tell you the answer is a big change. Quit your job! Burn your business model down! Move to a tiny European village where you somehow become fluent in Italian overnight!

Buuuut here’s the thing - when you're a Mum with a business:

→ You actually can’t disappear for three months to “reinvent yourself.”
→ You can’t just torch your entire business overnight.
→ You still need to generate revenue… like, now.

So what do you do when you’re feeling stuck, restless, or like 2025 is already slipping away—but you also can’t just pack up and move to Bali?

You reset. Strategically. Sustainably. And without the meltdown.

In this episode, I’m sharing:
✔️ Why massive pivots don’t actually work for most Mums in business
✔️ A step-by-step, nervous-system-friendly way to bring your goals to life—without torching everything first
✔️ How I’m using this exact framework over the next 6 weeks to make my own big shift (in real time)

If you’ve been feeling behind, stuck, or like your business goals are forever on hold because life, this episode is your permission slip to do it differently.