What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong?

In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.

From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.

Whether you're in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.

About Paulo
A unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.
An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.

Today, he’s the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.

Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.


Connect with Paulo
https://www.linkedin.com/in/salomaopaulo/

Connect with V
Instagram: https://www.instagram.com/vromney/
LinkedIn: https://www.linkedin.com/in/vromney/

“Leadership shouldn’t still be the number one workplace issue—but it is.”

In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures.

Now, she helps organizations of all sizes build intentional, people-first leadership from the inside out. If you’ve ever wondered why good leadership still feels so rare despite all the TED Talks, bestsellers, and workshops, this conversation delivers both the why—and the how to do better.

Whether you’re leading a team or working under someone who is, this episode will challenge how you think about leadership—and help you build something better.

About Megan

I am a passionate and energetic individual dedicated to making the most out of every day. With a clear vision for my life, I teach others how to tap into their own fire and achieve their goals. I balance many roles, including being a wife, mom, and former Target Corporate Director turned entrepreneur. As a keynote speaker, consultant, and coach, I bring 21+ years of culture and leadership development experience to help others find their own energy and desire. My mission is to spread positivity and energy to anyone interested in discovering their own potential.

Connect with Megan

https://www.instagram.com/meganmkuiper/

https://www.linkedin.com/in/megan-kuiper-44371a6/

Connect with V

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

Think email marketing is old news? Think again.

In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that "email is dead" to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.

We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you've been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.