What does it really take to cut through the noise in today’s marketing landscape and what if everything we thought we knew about attention is wrong?

In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.

From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.

Whether you're in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.

About Paulo
A unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.
An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.

Today, he’s the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.

Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.


Connect with Paulo
https://www.linkedin.com/in/salomaopaulo/

Connect with V
Instagram: https://www.instagram.com/vromney/
LinkedIn: https://www.linkedin.com/in/vromney/

“Leadership shouldn’t still be the number one workplace issue—but it is.”

In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures.

Now, she helps organizations of all sizes build intentional, people-first leadership from the inside out. If you’ve ever wondered why good leadership still feels so rare despite all the TED Talks, bestsellers, and workshops, this conversation delivers both the why—and the how to do better.

Whether you’re leading a team or working under someone who is, this episode will challenge how you think about leadership—and help you build something better.

About Megan

I am a passionate and energetic individual dedicated to making the most out of every day. With a clear vision for my life, I teach others how to tap into their own fire and achieve their goals. I balance many roles, including being a wife, mom, and former Target Corporate Director turned entrepreneur. As a keynote speaker, consultant, and coach, I bring 21+ years of culture and leadership development experience to help others find their own energy and desire. My mission is to spread positivity and energy to anyone interested in discovering their own potential.

Connect with Megan

https://www.instagram.com/meganmkuiper/

https://www.linkedin.com/in/megan-kuiper-44371a6/

Connect with V

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

Think email marketing is old news? Think again.

In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that "email is dead" to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.

We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you've been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.

You hit the milestone. You achieved the goal. You checked every box—and yet… something still feels off.

In this episode, I sit down with holistic leadership coach Kasey D’Amato for a powerful conversation about what happens after success. We unpack the emotional aftermath of reaching a big milestone—like publishing a book—and the uncomfortable questions that come next.

From navigating burnout to redefining ambition, Kasey shares her approach to aligned leadership and how to reconnect with purpose in a season of transition.

If you’re feeling aimless, unmotivated, or quietly questioning what’s next, this episode will help you find clarity, calm, and a new path forward. Whether you’re in the middle of a reset, craving an off-season, or exploring new possibilities—this conversation will meet you right where you are and offer the tools to realign your life and business on your own terms.

About Kasey

Kasey D’Amato is a business strategist, executive life coach, and aligned empire builder who helps high-achieving business owners create success without sacrificing fulfillment. With 20 years of experience across pharmaceutical sales, dermatology, entrepreneurship, and real estate, she has built multiple businesses, a global skincare brand, and a diverse investment portfolio—all while maintaining a thriving personal life.

Kasey specializes in diagnosing the roadblocks that hold leaders back in both business and life, blending self-mastery, emotional intelligence, and strategic growth to create real, lasting success.

By addressing mindset, leadership, and personal well-being, she empowers entrepreneurs to build thriving businesses while improving relationships, energy, and overall joy—proving that success and fulfillment can go hand in hand.

“You don’t need to be an expert to be valuable—you just need a perspective.”

In this episode, I sit down with personal brand strategist, educator, and prolific content creator Brian Mikula to unpack the real reason so many professionals hold themselves back from showing up online. If fear of judgment, burnout, or “not being expert enough” has kept you from building your brand—this episode is for you.

Whether you're climbing the corporate ladder or launching your own thing, this episode challenges everything you’ve been taught about personal branding—and offers a real, practical roadmap to start building equity in your name (without losing your sanity in the process).

“You can't teach give-a-shit.”

That quote sums up the conversation I had with seasoned marketing executive Anne Marie Benard.

Anne Marie shares her journey across industries. From Target and energy sponsorships to media, healthcare, and now higher education at the University of Utah.

But this isn’t just a résumé rundown, it’s an honest, insightful and often hilarious deep dive into how to make bold career moves, lead with EQ, and navigate professional pivots without losing your identity in the process.

Whether you're a rising professional trying to stand out in a crowded market or a seasoned leader in your own season of reinvention, Anne Marie brings equal parts strategy and soul.

About Anne:

Anne Marie Benard is an accomplished marketing and communications leader with a proven ability to build high-performing teams and drive significant results in large, complex organizations. Her career spans diverse sectors, including retail, energy, media, healthcare, and higher education, where she has consistently exceeded expectations in developing and implementing innovative marketing strategies.

Starting with a foundation in retail analytics and brand strategy at Target Corporation, Anne Marie has progressed to lead teams, manage multi-million-dollar budgets, and consistently achieve ambitious financial and campaign goals.

Her expertise in strategic planning, brand management, sponsorship negotiations, digital and traditional media, public relations, team building, and stakeholder management makes her a highly effective leader in dynamic, fast-paced environments.

Connect with Veronica:

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Think you need a big, dramatic life moment to tell a powerful story?

In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact.

From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storyteller—on stage, on camera, or around the dinner table.

Whether you’re a speaker, entrepreneur, or someone who just wants to communicate more powerfully, this episode will transform the way you see your own story—and help you share it in a way that truly connects.

About Matthew:

Matthew Dicks is the internationally bestselling author of six novels and three nonfiction titles:

Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Art

of Storytelling

Someday Is Today: 22 Simple, Actionable Strategies to Propel Your Creative Life

Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

His novels have been translated into more than 25 languages worldwide.

Matthew is a record 62-time Moth StorySLAM champion and 9-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour.

His solo show “You’re a Monster, Matthew Dicks” debuted at Theater Works in Hartford, CT in 2023.

He has also performed in the New York City Comedy Festival in 2022 and 2023. Teacher of the Year and a Connecticut Teacher of the Year finalist.

Matthew’s client roster includes Google, Salesforce, Amazon, Microsoft, Smucker’s, the FBI, The Eric and Wendy Schmitt Foundation, Yale University, MIT, and many more. He also works with Olympic athletes, world-class mountaineers, standup comedians, magicians, attorneys, breast cancer survivors, the children of Holocaust survivors, world champion memorizers, the clergy, and more.

Matthew is also the CEO of Storyworthy — a company that creates and distributes online education on storytelling, marketing, sales, and branding. He is also the founder and artistic director of Speak Up, a Hartford-based storytelling organization that produces storytelling shows throughout New England.

Connect with Veronica

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

You’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever.

Sound familiar?

In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it’s not about their talent. It’s about your leadership.

If you’ve been caught in the trap of micromanaging, unclear expectations, or trying to delegate sales without direction, this conversation will shift everything. They walk you through the mindset and systems needed to create real sales leadership inside your company, so your team can finally sell without you.

About Michael:

A New York Times and Wall Street Journal bestselling author, Michael Port has written nine books -- including the mega-hit Book Yourself Solid and The Referrable Speaker, co-authored with our mutual friend, the visionary Andrew Davis.

Michael has delivered keynote speeches on some of the world’s most prominent stages and built and sold multiple successful companies along the way.

‍From 2014 to 2024, Michael served as CEO of Heroic Public Speaking. Under his leadership, the company achieved double-digit growth in 9 out of 10 years and became renowned for its unwavering integrity, unmatched Faculty, and transformational training programs.

Today, Michael focuses on teaching, mentoring the Faculty at HEROIC, and continuously enhancing the efficacy of HEROIC’s programming…

Connect with Veronica

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.