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You poured time and money into a beautiful new website - sleek fonts, perfect colors, and brand photos you’re proud of - but somehow, your sales haven’t moved an inch. Sound familiar? In this episode, I’m diving into one of the biggest myths I see in the online business space: that a polished, pretty website is the key to more conversions. If you’ve been tempted to tweak your colors and fonts (again) instead of digging into the real issues, it’s time to rethink your website conversion strategy.

I’m sharing the top mistake I see digital product creators make on their homepage, why design alone won’t drive sales, and what actually turns browsers into buyers. Think of it this way: a stunning boutique without a checkout counter won’t sell a thing…and neither will a website without a strategy!

Don’t worry, I’m not against good design. I want your website to look amazing—but only after your strategy is in place. If you’re ready to create a website that actually converts, this episode will give you the clarity you need. And if you’re craving personalized support, book a free Website Gameplan call to map out exactly how your site can work smarter to get more sales.

02:12 - Why pretty doesn’t equal profit

04:46 - The biggest mistake I see people make on their website

06:00 - Getting clear on your website conversion strategy before tackling the design

09:05 - Three quick things to check to determine if your website needs updates

Links & Resources:

• Book your free Website Gameplan call!
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode151

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

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So, how do some digital sellers seem to make sales on autopilot… even when they’re not actively promoting? Spoiler: it’s not magic—it’s email automation. In this episode, I’m breaking down 8 essential email sequences every digital product seller should have in place. These automations work behind the scenes to connect with your audience, build trust, and drive sales, all without you lifting a finger after setup.

You’ll learn how to use automations like testimonial requests, cart recovery, onboarding, and nurture sequences to create a more strategic, personalized email experience. I’ll help you prioritize which ones to start with, and walk you through how to get them up and running quickly—even if email marketing feels overwhelming right now.

Your action step? Take inventory of what automations you already have in place, then choose one simple sequence to set up this week. And if you want templates, tech support, and guidance to make it happen, check out The Savvy Seller Collective. DM me @kristendoyle.co on Instagram and let me know which automated emails you're setting up first!

02:09 - Automated emails that are quick to set up and give you results right away

09:25 - How to easily set up an automated educational nurture sequence

12:19 - What to include in your product launch runway sequence and sales sequence

16:45 - Examples of automated emails that help you continue customer relationships after they’ve purchased from you

21:11 - Why you need a cold subscriber re-engagement campaign

Links & Resources:

• WooCommerce Cart Abandonment plugin
• Kit - The best email platform for easy automations
• Savvy Seller Collective
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode150

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

What if you could earn money while you're at the beach, playing with your kids, or binging your favorite show—and Amazon did all the selling for you? Sounds too good to be true, right? That’s exactly what I thought… until I heard today’s guest break it all down. In this episode, I sat down with Kathleen Kobel, who’s helped thousands of brands grow on Amazon, and she opened my eyes to an entirely new kind of income stream that I had no idea existed.

Kathleen introduced me to the Amazon Influencer Program, not to be confused with your typical affiliate links or social media sponsorships. This is something different. And the best part? It’s designed to bring in passive income without needing a massive audience or being glued to your phone all day. If you’ve been craving a way to simplify your business or add a new stream of revenue without burning out, you’re going to love this.

02:50 - Kathleen’s inspiration behind writing The Unconventional Business Model and the biggest takeaway for building a business that fits your lifestyle

07:52 - What the Amazon Influencer Program is and how its different than your typical affiliate marketing

12:20 - Do you have to post multiple times a day to make money in the Amazon Influencer Program?

17:18 - How the program can snowball into other income opportunities

20:42 - Steps for getting started with the Amazon Influencer Program

Links & Resources:

• Kathleen’s Free Masterclass
• Influence & Earn Program
• The Unconventional Business Model: Earn More, Work Less
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Connect with Kathleen:

• YouTube
• Facebook
• Instagram

Show Notes: https://kristendoyle.co/episode149

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

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I spent months avoiding a big project, not because I wasn’t excited about it, but because I kept falling into a sneaky productivity trap: procrastiworking.

In this episode, I’m getting real about how I let a major project sit on the back burner for way too long, even though I genuinely wanted to get it done. Instead of tackling it, I kept choosing “easier” tasks that felt productive but weren’t actually moving the needle. Sound familiar?

I’m sharing what finally snapped me out of that cycle, how an unexpected conversation with ChatGPT gave me the clarity I didn’t even know I needed, and the surprisingly simple shift I made in my daily schedule that’s now helping me get more done with way less stress.

If you’ve been curious about using AI for weekly planning, I’ll show you how I spend just 15 minutes each week mapping out my time using a mix of AI tools and Notion. This approach helps me protect my best brain hours and actually finish the things that matter most.

Want to see my exact Notion dashboard that I mention in this episode? DM me on Instagram @kristendoyle.co and I’ll send it your way!

02:12 - A story of how procrastination led me to a life-changing “talk” with ChatGPT

05:05 - The realization that I needed to organize my day around my most productive work hours

08:25 - How I use AI to plan out an entire week that fits my custom schedule (and the results I’ve seen)

15:23 - What to do before trying AI for weekly planning in your business

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Episode 121, How to Run Your Business on Limited Time
• Episode 128, Success Your Way: A Different Approach to 2025 Planning
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode148

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Think your sales page is ‘good enough’? What if a few small tweaks could double your income—without creating a single new product?" In this episode, I’m sharing one of the biggest game-changers in my digital product business: sales page optimization. With just a few strategic changes to your existing listings, you can increase your conversion rate and double your income, without chasing more traffic or creating new products.

I break down the simple but powerful formula (traffic × conversion rate × price = revenue) and show you exactly why improving your sales pages is the most overlooked and high-impact piece of the puzzle. We’ll dive into the four stages every buyer goes through and how to align your sales pages with each stage. I’m also giving you five actionable sales page tips you can implement today, including how to upgrade your visuals, product previews, descriptions, social proof, and pricing strategy.

01:49 - Clarifying what exactly a conversation rate is (and what counts as a “good” conversation rate!)

07:03 - The four psychological stages that buyers go through before making a purchase

10:26 - Five key elements for sales page optimization

21:04 - How to prioritize sales page optimization if you sell more than one product

Links & Resources:

• Episode 126, Make Your Courses & Memberships Unmissable on Your Website
• Episode 115, 3 Simple Steps for a Sales Funnel That Converts
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode147

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Ever feel like perfectionism is paralyzing your progress? We've all been there, and in this episode, I’m sharing how overcoming perfectionism is the key to finally hitting publish. We’ll dig into the sneaky mindset traps that disguise themselves as productivity but are really just fear in disguise—fear of judgment, failure, and even success.

I’ll introduce you to The Version 1.0 Mindset, a powerful shift that helps you release your first version without obsessing over every tiny detail. If you’re stuck in a loop of overthinking and constant tweaking, this conversation will give you the clarity (and permission!) to move forward and share your brilliance with the world.

01:59 - Two major reasons why you’re not hitting publish on your new product

08:12 - Your secret to overcoming perfectionism: The Version 1.0 Mindset

10:45 - Setting minimum requirements for deciding a product is ready to publish

13:08 - Why embracing The Version 1.0 Mindset is a good business decision

14:19 - Practical steps that will push you towards overcoming perfectionism and get more digital products out into the world

Links & Resources:

• Episode 144, Streamline Your Product Creation Workflow
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode146

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Are you rolling out the red carpet for your new subscribers - or just ghosting them after they grab your freebie? In this episode, I’m pulling back the curtain on one of the most powerful tools in your digital product business: the automated email welcome sequence. If you’ve ever wondered how to turn a casual freebie-grabber into a loyal fan, and eventually a paying customer, this is the strategy you’ve been waiting for.

I walk you through the exact five-email framework I use to build connection, deliver value, and warm up subscribers for future sales…all without sounding like a robot or sleazy salesperson. You’ll learn the purpose behind each email, how to weave in your story and offers authentically, and why starting simple can still get you serious results. Plus, I share how I personally set this up inside my email marketing platform, Kit (without wanting to chuck my laptop out the window).

This isn’t about writing perfect emails or nailing it on your first try. It’s about building a system that works behind the scenes to welcome, nurture, and sell while you focus on creating and serving. Whether you’re brand new to email marketing or finally ready to automate this crucial step, this episode will give you the push, and the plan, you need to get started!

01:50 - Why having an email welcome sequence is so important for your business

06:43 - How and why to automate your email welcome sequence, plus what to include in each email

15:07 - The tech set up behind an effective welcome sequence

19:52 - My best advice for testing your sequence automations - don’t skip this!

Links & Resources:

• Kit - affiliate link
• Liz Wilcox's Welcome Sequence Workshop - affiliate link
• Nicole Kepic's Red Carpet Welcome Sequence - affiliate link
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode145

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Do you have a great idea for a digital product but feel totally overwhelmed when it comes to actually creating it? Or maybe you're like me and love jumping into a project headfirst—only to realize halfway through that you forgot a few key steps (oops!). Either way, this episode is going to save you time, stress, and probably a few headaches.

I’m walking you through the exact checklist I use when creating any kind of digital product, from initial idea to final polish. I’m sharing how I keep everything organized, stay focused, and make sure I’m creating products that are not only helpful, but actually sell. Whether you're building your first product or your fiftieth, this checklist will keep you grounded and on track.

I’ll also share some of the common missteps I see, plus the small tweaks that can make a big difference in your final product. We’ll talk about things like validating your idea before you dive in, making sure your content aligns with what your audience actually needs, and how to avoid burnout mid-project. If you're ready to create with more confidence and less chaos, this conversation is for you!

01:17 - Why the first step in your product creation workflow should be market research (and how to do this!)

03:49 - Important tips for the planning stage of product creation, and must-haves to include in your digital product

07:53 - Advice for designing and making your product, plus my favorite tools to use

10:51 - A non-negotiable in your product creation workflow: quality control!

12:10 - Pricing your product and launch strategy for getting it in front of the right people

17:01 - What to do after launching your product to ensure it continues selling

Links & Resources:

• Web Accessibility Color Contract Checker
• Episode 138, Get More Eyes on Your Products: 13 Strategies That Actually Work to Increase Traffic
• Episode 137, 5 Reasons Your Digital Products Aren’t Selling (And How to Fix Them)
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode144

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Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything