• The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.

  • 2024/08/27
  • 再生時間： 59 分
  • ポッドキャスト

The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.

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  • サマリー

  • In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.


    We cover a lot of ground including:


    • The evolution of SSPs, in a streaming age.
    • Why PubMatic is now servicing both the buy & sell sides.
    • Why CTV is driving increased SPO from ad agencies and DSPs.
    • The role of programmatic in CTV advertising.
    • How PubMatic grows their CTV business, with sustainability in mind.
    • The convergence of retail media & CTV.
    • And much more...



    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.


We cover a lot of ground including:


  • The evolution of SSPs, in a streaming age.
  • Why PubMatic is now servicing both the buy & sell sides.
  • Why CTV is driving increased SPO from ad agencies and DSPs.
  • The role of programmatic in CTV advertising.
  • How PubMatic grows their CTV business, with sustainability in mind.
  • The convergence of retail media & CTV.
  • And much more...



Hosted on Acast. See acast.com/privacy for more information.
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