• The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

  • 2024/10/28
  • 再生時間： 50 分
  • ポッドキャスト

The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

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  • サマリー

  • In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.


    We cover a lot of ground including:


    • How advertising agencies are approaching CTV.
    • The evolution of TV planning & buying.
    • How to combine the best of traditional linear, with digital streaming.
    • How ACR data might be used to improve audience measurement, at scale.
    • The rise of FAST & AVOD in Europe.
    • Why DR ad budgets will continue to transition to CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.


We cover a lot of ground including:


  • How advertising agencies are approaching CTV.
  • The evolution of TV planning & buying.
  • How to combine the best of traditional linear, with digital streaming.
  • How ACR data might be used to improve audience measurement, at scale.
  • The rise of FAST & AVOD in Europe.
  • Why DR ad budgets will continue to transition to CTV.
  • And much more...

Hosted on Acast. See acast.com/privacy for more information.
マーケティング アート 経済学
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