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Make your message memorable.

“Immediately forgettable” — that’s how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories.

A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, he explores how to capture and hold an audience’s attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.

In this episode of Think Fast, Talk Smart, Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don’t build a building. Don’t buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It’s a crazy thing for businesses,” he says.

Episode Reference Links:

• Matthew Dicks
• Matthew’s Book: Storyworthy
• Ep.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged
• Ep.47 Quick Thinks: How to Use Storytelling to Be a Better Founder

Connect:

• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:01) - Why Storytelling Matters in Business
• (03:37) - The Essence of a Good Story
• (05:38) - Become a Better Storyteller
• (07:18) - Using Suspense in Stories
• (09:24) - Suspense in Business Communication
• (11:26) - Structuring Stories Like Scenes
• (13:35) - Relating Stories to Life
• (16:02) - Homework for Life
• (18:42) - Storytelling Delivery
• (19:49) - The Final Three Questions
• (23:54) - Conclusion

Beyond the Big Screen.

Every business meeting, product launch, or marketing communication has something in common with your favorite movie: they all succeed or fail based on their ability to make you feel something. Just ask Jeff Small, CEO of Amblin Partners.

"Good stories win," says Small, who leads one of the world's most renowned independent film and television companies alongside Steven Spielberg. As both a business leader and storytelling expert, Small knows that successful communication is built on person-to-person connection through the power of story. "Whatever walk of life you're in, you have to be able to tell a story to connect with people, to get across the message that you're trying to get across."

In this episode of Think Fast, Talk Smart, Small joins host Matt Abrahams to share insights from his experience at the intersection of creativity and commerce, unpacking how effective storytelling can transform your communication, whether leading teams through industry disruption, resolving conflicts at work and at home, or creating films to inspire audiences for generations to come.

Episode Reference Links:

• Jeff Small
• Ep.153 Listen Up, Leaders: A Record-Setting Coach’s Guide to Communication
• Ep.35 Leading From The Hot Seat: How To Communicate Under Pressure

Connect:

• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (01:13) - What Makes a Good Story?
• (02:06) - Bringing Emotion into Communication
• (02:42) - Storytelling Across Professions
• (04:46) - Crafting an Effective Story
• (06:32) - Uniqueness in Storytelling
• (07:35) - Balancing Creativity and Business
• (09:04) - Managing Conflict with Connection
• (10:53) - Screen Time and Family
• (12:33) - Navigating Industry Change
• (14:53) - The Final Three Questions
• (21:18) - Conclusion