Gauge the reputation of the Guest effectively to enhance the credibility of your show and the platform. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding will ensure the public sees the image you want them to see. A positive brand is necessary for success. You are in control of your brand if you choose to be. When establishing your brand, you must define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you explain yourself and present this definition to the public, you will reap the benefits of taking control of your branding. It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take time to brand yourself, the market will brand you, and it may not do it favourably. Customers can bring negative attention to a company or individual, and attention can quickly escalate to the court of public opinion. Taking control of personal branding is necessary to manage your public reputation.