Strive to provide excellent customer service and aftercare to guests, listeners, and stakeholders of your show. This practice and behaviour are integral parts of customer service. COMETSA Radio Worldwide (CRW) held this conversation during the weekly Tuesday evening show, Digital Online Streaming Mastery—Train The Trainer Version, on September 17th, 2024, from 19h00 to 20h30 (SAST), live over the Podbean Business Platform. The co-hosts and anchors explored the following themes: Who We Are and What We Do, Establishing Your Attitude, Identifying and Addressing Customer Needs, Generating Return Business, In-Person Customer Service, and Ten Things You Can Do to Wow Customers

1. Greet customers with a smile, either in person or on the phone. It may sound corny, but customers can indeed hear the smile in your voice when you talk on the phone.

2. Be helpful, even if there’s no profit in it. Make customers feel your primary concern is being helpful, whether or not you sell them something.

3. Know your Product or Service. If customers feel that you don’t have the knowledge they need, they will look for someone else who does. Your expertise is part of the value you bring to customer interactions.

4. Don’t make customers feel like dummies. Of course, you know more than your customers do about your product or service but don’t make them feel inadequate because they don’t share your expertise.

5. Listen to customers. When dealing with customers, listen more than you talk.

6. Remember that employees will treat customers how management treats them. If treated with consideration and respect, employees will be more likely to treat customers similarly.

7. Make customers feel important and appreciated. When a customer needs help, put aside your work and focus on the customer.

8. Make things easy for customers. Consider making every transaction as fast and effortless as possible.

9. Throw in something extra. Giving customers more than they’ve paid or expected can make them feel you care about their business.

10. Say Thank You. This might seem obvious, but it’s easy sometimes to forget to thank customers for their business. A genuine “thank you” can go a long way toward creating good feelings in customers.

NETWORKING (Outside and Within the Organisation) As A Source of Experts, Personal and Professional (Business) Relationships! Utilise Networking, inside and outside the organisation, as a Source of guest speakers and subject matter experts for your streaming show. During this weekly live show at COMETSA Radio Worldwide (CRW) We discussed the following themes: (1) The Benefits of Networking, (2) Networking Obstacles, (3) Networking Principles, (4) Why Network, (5) How to Build Networks, (6) Recognising Networking Opportunities, (7) Online Networking Tools, (8) Developing Interpersonal Relationships, (9) Common Networking Mistakes, (10) Time Management, (11) Managing Personal and Professional Networks, and (12) Maintaining Relationships over Time.

Gauge the reputation of the Guest effectively to enhance the credibility of your show and the platform. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding will ensure the public sees the image you want them to see. A positive brand is necessary for success. You are in control of your brand if you choose to be. When establishing your brand, you must define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you explain yourself and present this definition to the public, you will reap the benefits of taking control of your branding. It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take time to brand yourself, the market will brand you, and it may not do it favourably. Customers can bring negative attention to a company or individual, and attention can quickly escalate to the court of public opinion. Taking control of personal branding is necessary to manage your public reputation.