In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.

Key Takeaways:

• Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.
• Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time​.
• UTM Parameters are essential: Use UTM parameters in your URLs to track traffic sources accurately, especially for channels like Google Business Profiles​​.
• SEO is more accessible now: SEO has evolved from a niche technical field to a more content-driven, accessible discipline​.

Memorable Quotes:

• "The best time to set up [GA4] was at the beginning, but the next best time is right now." — Dana DiTomaso​.
• "SEO has become more grown-up and professional, and that's why it's drawing more women into the field." — Dana DiTomaso​.

Listener Action Items:

1. Set up GA4: If you haven't yet, get started with GA4 to track valuable user data and engagement.
2. Add UTM Parameters: Make sure you're using UTM codes to track where your website visitors are coming from, especially from Google Business Profiles and social media​.
3. Embrace execution: Don’t overanalyze — make incremental improvements and learn from the results​.

Connect with Dana:

Linkedin
Get the Kickpoint Playbook

• Use code "simpleandsmart" for 20% any courses!

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!