From the boom in AI-generated content to Google’s rapidly changing search algorithms, the SEO and SEM space is overburdened with fleeting trends that threaten to throw brands off track. How can you cut through the noise to establish a brand presence that truly resonates with your audience?

In the latest episode of Matters of Creative, join Matt Hirsch as he interviews Blake Denman, the Founder and President of RicketyRoo, about SEO and content trends impacting brands. Blake offers actionable insights for leveraging Google Business Profiles, improving website user experiences, and forging a powerful local brand identity.

When Blake Denman started his agency in 2009, SEO was still in its infancy. Since then, he has pivoted to align with relevant industry trends and customer demands. When improving your SEO for modern branding strategies, focus on establishing a basic presence by enhancing your Google Business Profile with a cover photo and basic company information. You can reference competitor profiles for inspiration on what you should include. Other fundamental strategies include optimizing your website for mobile devices, showcasing genuine customer reviews on your site, and engaging with your local community through events and sponsorships to establish organic backlinks.

For more SEO strategies that break through the noise, give this episode a listen today.

Blake Denman is the Founder and President of RicketyRoo, an internet marketing agency for small- to medium-sized businesses. With over 17 years of SEO experience, he specializes in inbound marketing, PPC advertising, and website design and development. Blake and his team speak at popular digital marketing conferences, including MozCon and LocalU, and contribute to recognized SEO publishing sites like Semrush and Search Engine Journal.

https://www.linkedin.com/in/blakedenman/

https://ricketyroo.com/