Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benefit from Carolyn's advice on crafting robust rules to avoid legal issues and aligning sweepstakes with marketing goals, whether for launching new products or boosting engagement.

Explore how businesses, both large and small, can harness the power of sweepstakes for growth, from HGTV's grand home giveaways to small businesses running social media contests. Carolyn offers valuable insights into planning, execution, and legal considerations, sharing real-life anecdotes of near-missed prizes due to overlooked notifications. We also touch on the growing trend of holiday sweepstakes starting earlier each year and the importance of integrating these contests into a broader marketing strategy. Visit Carolyn's website, contestqueen.com, for more actionable advice and strategies to ensure your next sweepstakes is a resounding success.

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