n today’s crowded nonprofit landscape, simply having a worthy cause isn’t enough to break the curse of being ignored.

Google’s groundbreaking research has revealed what fundraisers need to achieve before donors feel comfortable giving: the 7-11-4 rule.

This framework isn’t just for businesses—it’s essential for nonprofits seeking to transform casual interactions into committed donors.

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In fundraising. When you authentically celebrate even partial success, you often unlock additional giving.

It’s like a mountain climbing team sharing their journey story while still on the mountainside - their authentic enthusiasm often attracts unexpected support.

What does this kind of celebration look like? To help you, I have put together a couple of "failure" campaign emails that will help you craft your own. CLICK HERE FOR FREE CELEBRATIVE EMAIL SAMPLES

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Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
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I have an acquaintance who loves to put posts on social media about his wife. “She’s hot,” he will say.

When I see his posts, I feel awkward.

What ought to be beautiful and admirable is instead a little repulsive.

He even has a shirt, “I LOVE MY HOT WIFE.”

AND a coffee mug: “MY WIFE IS HOTTER THAN MY COFFEE”

Most of us find this off putting, but fundraisers do this all the time.

Your messaging can make audiences uncomfortable - a common mistake that drives donors away instead of building meaningful connections.

Nonprofits do it when they never stop telling us how “hot” their organization is. It is repelling and makes you want to look away.

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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