In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,

shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in

personalization, account-based marketing, and the need for a balanced tech portfolio. Andy

stresses focusing on business-centric buyer personas and the value of executive thought

leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data

analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to

minimize adoption barriers and continuously adapt to stay competitive.

In this episode of Wytpod, Harshit Gupta of WytLabs chats with Michael Bartolomei from Launch Control about the transformative power of SMS marketing in real estate and beyond. Michael shares insights on how text engagement, boasting 98% open rates, has disrupted traditional marketing methods, creating impactful, personalized communication channels. They also discuss Launch AI, a tool revolutionizing multi-industry engagement through tailored, automation-driven experiences. Packed with actionable strategies, this episode is a must-listen for SEOs and digital marketing leaders looking to drive growth and innovation with cutting-edge tools.

In this *WytPod* episode, Harshit Gupta from WytLabs chats with Chris Rechtsteiner, CMO of MassPay, about SaaS SEO, digital marketing, and global payment orchestration. Chris highlights the power of storytelling in SaaS marketing, the need to align innovation with user behavior, and the importance of adapting to market shifts.

He emphasizes actionable, educational content as a cornerstone for brand trust and engagement, supported by data-driven strategies that focus on relevant KPIs. The conversation also explores MassPay’s top channels—search, partnerships, and social media—and the role of emerging platforms like YouTube and TikTok in reaching global audiences. It's a must-listen for SEOs and marketing leaders aiming to navigate competitive, ever-evolving markets.