In this Wytpod episode, Harshit Gupta interviews Kelly Peters, Marketing Director at Tomorrow.io, discussing her journey from CNBC to SaaS and how she leverages storytelling to make Tomorrow.io's complex weather intelligence relatable. Kelly highlights the power of AI and video in Tomorrow.io’s lean marketing strategy, from creating personalized videos to a documentary series on satellite launches. She also shares niche SEO tactics using long-tail keywords and optimized content for unique search queries, emphasizing scalable, high-impact tactics essential for a small but innovative marketing team.

In this Wytpod episode, Harshit Gupta interviews James Camilleri, CEO of Fyorin, a platform that simplifies cross-border payments and financial operations for global businesses. They discuss James's decade-long experience in FinTech, Fyorin's integration of banking and accounting to streamline financial processes, and emerging trends like AI and blockchain. Targeting companies with $10-50 million in revenue, Fyorin focuses on e-commerce and multi-currency operations. The conversation highlights effective growth strategies and anticipates significant B2B innovation in FinTech over the next decade, offering valuable insights for digital marketing professionals.

In this Wytpod episode, Harshit Gupta talks with Bhavya Aggarwal, CEO of Zipboard, about her journey into tech and Zipboard's niche as a visual collaboration tool that enables in-context feedback directly on projects. Bhavya highlights Zipboard’s advantage in industries like e-learning and construction by focusing on specific pain points and industry-specific keywords. She shares insights into their SEO-driven content strategy, a lean marketing tech stack, and future plans for AI-based templates and integrations. Bhavya also outlines goals to enhance Zipboard's presence through webinars, thought leadership, and industry conferences.