-
"We Don't Have Discounts": How to Keep Your Profit on Black Friday
- 2024/11/18
- 再生時間： 29 分
- ポッドキャスト
-
サマリー
あらすじ・解説
Slashing prices for Black Friday is a mistake if you sell coaching.
Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price.
Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money.
In this episode of "Run a Profitable Gym," Chris Cooper explains exactly what to say when people ask for discounts—use his lines word for word.
He also tells you what to do instead of gutting your profit. Hint: Build value so you attract great clients who will pay full price and stay for years.
Links
Chris Cooper's e-book "The Gym Owner's Guide to a Discount-Free Black Friday" will be available Nov. 19 here: Gym Owners United
Book a Call
2:40 - Stay away from discounts
9:28 - The discount snowball
13:35 - "We don’t play those games"
18:23 - Discounts can stop you from giving
24:11 - "Feeling the discounts"