This episode was recorded LIVE and in-person during Small Business Week.

This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing.

You’ll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?”

• How do you decide on your brand’s niche?
• How do you determine your ideal client?
• What needs to be done before you launch your brand?
• What role does your website play in growing your brand?
• Why branding is so much more than a logo, and what personal brands can learn from this
• What visuals are actually the most important for your marketing
• How AI is changing the game when it comes to content creation and building your brand

>>MEET OUR GUESTS<<

Greg Carmichael is the Director of Synergy Design, a branding and design agency operating remotely in both Calgary and Toronto. Greg leads a team of seven in-house creatives, a collective group of graphic designers, web and UX designers as well. Celebrating their 25th year, Synergy Design is your branding and creative team.

Afton Brazzoni is the founder of Scribe National, a content strategy and writing studio that partners with B2B companies, as well as entrepreneurs. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including billion-dollar tech unicorns and others among Canada’s 50 fastest growing companies. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built her company with a journalistic approach that means her clients' content is original, expert-level and impactful. Afton is also a business and marketing strategy mentor to creative service providers, offering strategy sessions and monthly coaching.

>>CONNECT WITH GREG<<

https://www.linkedin.com/in/gregcarmichaelsynergydesign

www.synergydesign.ca

>>CONNECT WITH AFTON<<

Grab Afton’s free guide : 6 Keys to an In-Demand Brand

https://www.linkedin.com/in/aftonaikens

https://www.instagram.com/aftonbrazzoni/

www.scribenational.ca

>>LET’S CONNECT<<

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>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility