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Why are agencies still asking for a managed service in CTV? DJ Agahi from Sabio explains.
- 2024/10/08
- 再生時間: 39 分
- ポッドキャスト
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サマリー
あらすじ・解説
In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.
We cover a lot of ground including:
- How independent ad agencies are now planning & buying CTV ads.
- Why many are still asking for a managed service.
- The future of CTV audience curation.
- The convergence of retail media & CTV.
- The rise of FAST & AVOD in Europe.
- Why more DR ad budgets will flow into CTV.
- And much more...
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