In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.

Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality.

We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry.

Key Takeaways:

• Authenticity and being true to oneself in business and life.
• Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences.
• Entrepreneurship, self-discovery, and adapting to change in the retail industry.
• Using technology and human experience to grow a business during the pandemic.
• Branding, authenticity, and technology in the fashion industry.

Links:

https://www.curated-crowd.com/

https://www.instagram.com/curatedcrowd/

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www.pinkleopard.co.uk