Free Audits Available:
Conversion Rate Audit: https://www.linkedin.com/in/ilanhurwitz/
Search Enging Optimisation Audit: https://www.remarkabledigital.com.au/audit-my-existing-strategy/

Ready to transform your Black Friday strategy and skyrocket your conversion rates?

We're excited to have Ilan Hurwitz from Clever Conversions join us in this episode of Ecommerce Australia Podcast.

Ilan uncovers the staggering $8.7 billion spent over the Black Friday weekend last year and shares expert insights on whether every brand should engage in the now extended "Black November" shopping frenzy.

Nab Link: - https://business.nab.com.au/tag/online-retail-sales-index/

From managing discounts without diminishing brand value to navigating the rising costs per click, we explore actionable strategies to thrive in today's economic landscape.

Discover the secrets to mastering customer acquisition with tools like Google Search Console, Shopify reports, and heat maps.

I emphasize the importance of cohort analysis and understanding long-term customer value to refine your e-commerce strategy.

We also delve into the role of excellent customer service and logistics in maintaining satisfaction and repeat purchases, crucial elements for e-commerce success during peak seasons.

Learn how to leverage SEO, CRO, and user experience to maximize your Black Friday preparations and drive organic traffic.

CRO Calculator: https://www.cleverconversions.com.au/cro-calculator

Finally, we explore innovative e-commerce tactics designed to elevate your customer experience and boost sales.

From offering free shipping and smart product bundling to leveraging email marketing and SMS campaigns, Ilan and I provide a comprehensive guide to optimizing your Black Friday sales strategy.

We also highlight the importance of website speed, especially for mobile users, and discuss the benefits of understanding customer behavior through data and feedback.

Don't miss out on these expert insights that will ensure your brand stays ahead during peak sales periods!

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how to transform raw social media content into a powerful e-commerce strategy?

Join us as we chat with Lily Hargreaves, an e-commerce superstar with a rich history at brands like Acler, Ryderwear, and Frank Green.

Lily takes us through her fascinating career journey across iconic Australian cities and shares her love for Adelaide’s serene coastal lifestyle and her favorite escapes in Port Elliot.

Lily dives deep into the art of optimizing e-commerce conversion rates. She breaks down the typical 2%-3% benchmark and shares invaluable tips on how traffic and product quality influence success.

With a special focus on the magic of authentic content, especially on TikTok, she reveals how raw, behind-the-scenes footage can capture the hearts of younger audiences far better than polished ads.

Lily also stresses the critical role of educating consumers on product quality and sustainability to justify higher price points effectively.

In the latter part of our conversation, we delve into essential metrics and skills for e-commerce managers.

Lily sheds light on customer lifetime value, returns data, and fulfillment timelines—key components for maintaining customer satisfaction.

We explore innovative loyalty programs and the impact of effective social media strategies, including working with micro-influencers and leveraging A/B testing.

To cap it all off, Lily shares strategies for achieving initial sales benchmarks, the benefits of using Shopify, and the role of influencers in boosting visibility and sales.

Don’t miss this episode packed with actionable insights for anyone looking to excel in the e-commerce space!

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Tune in as we chat with Kate Massey, the 2023 eCommerce Industry Person of the Year and Head of APAC for Search Spring.

Kate recounts her inspiring journey, sharing the hurdles and strategies she used to establish Searchspring in Australia.

Her tales of resilience, building strong customer relationships, and personal achievements like completing the Kokoda Trail and the New York Marathon offer invaluable lessons for anyone in the industry.

Kate dives into the transformative role of user-friendly technology and personalized merchandising.

Discover how Searchspring enhances product discoverability and boosts conversion rates, making it an indispensable tool for eCommerce brands.

We also touch on the nuances of adapting to regional differences and leveraging personalized product recommendations across various touchpoints to drive sales and engagement.

As we wrap up, Kate delves into the future of eCommerce optimization with predictive AI and the game-changing acquisition of Increasingly.

Learn how AI-powered product bundling can elevate customer experience and average order value.

We also explore the critical strategies for holiday season performance, from SEO to data feed optimization.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.