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  • Conversion Rates - An Aussie, A Pom and A Saffa walk into a podcast studio

    Conversion Rates - An Aussie, A Pom and A Saffa walk into a podcast studio
    2024/11/07

    Ryan Martin (eCommerce SEO Agency Founder) interviews Peter Gardner & Adam Pearce from Blend Commerce.


    A must listen for those in eCommerce, the 3 talk about practical and real ways you can improve your eCommerce conversion rate.


    We cover what the best product pages need to include on it, how to increase your AOV through smart bundling opportunities, where to include the bundles, and how to get the most amount of data and information from your website traffic.


    We also touch on the strategies of Black Friday Cyber Monday, and why it might not be the best use of your marketing budget, and how discounting can really impact your brand.


    Get in touch with the boys below:

    Peter Gardner

    Adam Pearce
    DTC Dining Club
    eCom Collab Club Community
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    1 時間 4 分
  • Airwallex - Melbourne Born Unicorn Helping eCommerce Businesses

    Airwallex - Melbourne Born Unicorn Helping eCommerce Businesses
    2024/10/31

    In this episode of Ecommerce Australia, Ryan speaks with Huw Griffiths, head of enterprise in ANZ for Airwallex, a leading payments platform.

    They discuss Huw's background in e-commerce finance, the evolution of Airwallex, and the importance of brand integrity in e-commerce.

    Huw shares insights on current trends, challenges faced by e-commerce businesses, and the role of Airwallex in facilitating growth through innovative payment solutions.

    The conversation also highlights the inaugural e-commerce champion awards, celebrating outstanding contributions in the industry.
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    48 分
  • TradeMutt - Conversation Starting Work Shirts w Zac van Manen

    TradeMutt - Conversation Starting Work Shirts w Zac van Manen
    2024/10/24

    In this episode of Ecommerce Australia, host Ryan Martin chats with Zac Van Manen, marketing manager at Brisbane-based workwear brand TradeMutt.

    Zac takes us behind the scenes of the social enterprise shaking up the workwear industry with vibrant “conversation-starting” shirts designed to spark mental health discussions.

    We explore TradeMutt’s unique 4-day work week, creative collaborations with brands like Bunnings and BCF, and the challenges of balancing purpose with growth.

    Zac also shares insights on marketing strategies that work, the power of SMS, and how they keep things simple for busy tradies. Plus, he reflects on how TradeMutt’s mission to support mental health—through their TIACS foundation—truly impacts lives.

    Whether you're into eCommerce, social enterprise, or just curious about how good storytelling can drive change, this episode delivers inspiration with a genuine expert in eCommerce, as well as an all round great guy in Zac van Manen.


    Link to the TradeMutt Founder Story as promised in the podcast here.


    Enjoy

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    42 分
  • eCommerce Founder Series: Tristan Bauer I Missing At Sea

    eCommerce Founder Series: Tristan Bauer I Missing At Sea
    2024/10/18
    Join us for an exciting episode featuring Tristan Bauer, the visionary behind Missing at Sea. We start with Tristan explaining how MAS started, by documenting his fishing trips and organically building a community through genuine and authentic content! As our conversation with Tristan unfolds, you'll uncover the secrets to building a brand that resonates on a personal level. Learn about the power of authenticity, strategic content creation, and the art of fostering brand loyalt...
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    54 分
  • The Story of Bubka I Featuring Co-Founder Ari Segal

    The Story of Bubka I Featuring Co-Founder Ari Segal
    2024/09/19
    PROMO CODE ALERT: Bubka have kindly offered 30% off in September, use the word 'RECORDMONTH30' at checkout to receive your discount. Join us as Ryan Martin interviews Ari Segal, the co-founder of Bubka, whose entrepreneurial journey with his wife Alicia was driven by their personal challenges with breastfeeding. Ari's story highlights the vital role of authentic social media content in their success, proving that genuine connections can turn LinkedIn followers into podcast guests.Discove...
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    34 分
  • Boom or Bust? - Ilan Hurwitz & Ryan Martin Discuss Black Friday!

    Boom or Bust? - Ilan Hurwitz & Ryan Martin Discuss Black Friday!
    2024/09/05
    Free Audits Available: Conversion Rate Audit: https://www.linkedin.com/in/ilanhurwitz/Search Enging Optimisation Audit: https://www.remarkabledigital.com.au/audit-my-existing-strategy/Ready to transform your Black Friday strategy and skyrocket your conversion rates? We're excited to have Ilan Hurwitz from Clever Conversions join us in this episode of Ecommerce Australia Podcast. Ilan uncovers the staggering $8.7 billion spent over the Black Friday weekend last year and shares e...
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    55 分
  • Lily Hargreaves - eCommerce Strategies That Work In Any Economy

    Lily Hargreaves - eCommerce Strategies That Work In Any Economy
    2024/08/30
    Ever wondered how to transform raw social media content into a powerful e-commerce strategy? Join us as we chat with Lily Hargreaves, an e-commerce superstar with a rich history at brands like Acler, Ryderwear, and Frank Green. Lily takes us through her fascinating career journey across iconic Australian cities and shares her love for Adelaide’s serene coastal lifestyle and her favorite escapes in Port Elliot.Lily dives deep into the art of optimizing e-commerce conversion rates. Sh...
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    44 分
  • Increase Your AOV and Search Intelligence with Searchspring I Kate Massey

    Increase Your AOV and Search Intelligence with Searchspring I Kate Massey
    2024/08/22
    Tune in as we chat with Kate Massey, the 2023 eCommerce Industry Person of the Year and Head of APAC for Search Spring. Kate recounts her inspiring journey, sharing the hurdles and strategies she used to establish Searchspring in Australia. Her tales of resilience, building strong customer relationships, and personal achievements like completing the Kokoda Trail and the New York Marathon offer invaluable lessons for anyone in the industry.Kate dives into the transformative role of u...
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    37 分