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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

When ChatGPT was released, the world changed overnight. Even as we all played with the new toy, a very real danger was quickly coming to light: that untested automations would undermine our way of life insidiously, sucking value out of our economy, replacing high-level creative jobs and enabling a new, terrifying era of disinformation.

Skip the iPhone, the iPod, and the Macintosh. If you want to understand how Apple Inc. became an industry behemoth, look no further than the 1977 Apple II. The Apple II was a versatile piece of hardware, but its most compelling story isn't found in the feat of its engineering, the personalities of Apple's founders, or the way it set the stage for the company's multibillion-dollar future. Instead, historian Laine Nooney shows, what made the Apple II iconic was its software.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

In this absorbing and frequently contentious book, Roger Penrose puts forward his view that there are some facets of human thinking that can never be emulated by a machine. The book's central concern is what philosophers call the "mind-body problem". Penrose examines what physics and mathematics can tell us about how the mind works, what they can't, and what we need to know to understand the physical processes of consciousness.

Veteran software developer and GitHub community hero Kurt Dowswell delivers an insightful and hands-on exploration of GitHub's powerful, new AI coding assistant, Copilot. In the book, you'll discover how to use the tool's capabilities to push the boundaries of what you thought was possible in programming. Even if you've used autocomplete tools-like VS Code's TabNine extension—before, you'll be floored by GitHub Copilot's potential to transform the way you code.

We are about to cross a critical threshold in the history of our species. Everything is about to change. Soon we will live surrounded by AIs. They will carry out complex tasks-operating businesses, producing unlimited digital content, running core government services and maintaining infrastructure. This will be a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. It represents nothing less than a step change in human capability. We are not prepared.

Cutting through the noise of AI evangelists and AI doom-mongers, Wharton professor Ethan Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world. In Co-Intelligence, he urges us to engage with AI as co-worker, co-teacher and coach.

How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA's spectacular powers, to Cech's own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health.

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk.

A riveting, fast-paced inside look at one of the most incredible private-sector achievements in history, Moonshot recounts the intensive nine months in 2020 when the scientists at Pfizer, under the visionary leadership of Dr Albert Bourla, made 'the impossible possible' - creating, testing and manufacturing a safe and effective COIVD-19 vaccine that previously would have taken years to develop.

As humans merge ever more deeply with technologies that seem to be advancing impossibly fast, we have entered a new era—the Age of Acceleration—that will call our very humanity into question. Are you ready for what comes next?

We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Les histoires nous ont réunis. Les livres ont diffusé nos idées et nos mythologies. Internet nous a promis le savoir infini. Les algorithmes ont découvert nos secrets – et nous ont divisés. Quel monde nous promet l’IA ? Depuis cent mille ans, nous, les Sapiens, avons acquis un gigantesque pouvoir. Mais malgré nos découvertes, inventions et conquêtes, nous sommes aujourd’hui confrontés à une crise existentielle inédite. Le monde est au bord de l’effondrement écologique. Les tensions politiques se multiplient. La désinformation abonde.

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization - Roomba, for example - and adoption by governments - most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop, but not much about Atlas, Motoman, Kiva, or Beam - real-life robots that are reinventing warfare, the industrial workplace, and collaboration.