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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology.

Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

In 1896, a Jewish state was a pipe dream. Today the overwhelming majority of Jews identify as Zionists. How did this happen? Ilan Pappe unveils how a lobby changed the map of the Middle East. Zionists exerted pressure on the Congress, cracked down on dissent in the Labour Party, and relentlessly smeared critics.

Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.

Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying?

The outspoken and radical Israeli historian Ilan Pappe examines the most contested ideas concerning the origins and identity of the contemporary state of Israel.

Taxing the Rich draws on unparalleled evidence from 20 countries over the last two centuries to provide the broadest and most in-depth history of progressive taxation available. Scheve and Stasavage explore the intellectual and political debates surrounding the taxation of the wealthy while also providing the most detailed examination to date of when taxes have been levied against the rich and when they haven't.

In the early 1900s, prior to World War I, New York City was a vortex of vice and corruption. On the Lower East Side, then the most crowded ghetto on earth, Eastern European Jews formed a dense web of crime syndicates. Gangs of horse poisoners and casino owners, pimps and prostitutes, thieves and thugs, jockeyed for dominance while their family members and neighbors toiled in the unregulated garment industry. But when the notorious murder of a gambler attracted global attention, a coterie of affluent German-Jewish uptowners decided to take matters into their own hands.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

In the newest installment of Nancy Krulik's popular series, George Brown, Class Clown, George's very own teacher is competing in a televised dance competition. Of course, her students get to watch the taping in the studio. And who happens to make a guest appearance? You guessed it - the Super Burp!And, unfortunately, he isn't a bit camera shy!

Together, Takumi and Leo were successful in warding off the Orc attack on the village of Lange. A fake merchant they find there finally tells them what they need to know—the Yugard store in Ractos is selling diluted medicine to people. Takumi and company are outraged at the dark truths that come to light.

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

One in ten American adults tried intermittent fasting last year, and they may be on to something. The latest research shows that fasting repairs cellular damage, improves the outcomes for chemotherapy patients, and helps with keeping a healthy weight, leading to a resurgence in recent years. Journalist Steve Hendricks’s The Oldest Cure in the World tells the history of fasting—from the ancient world (Jesus treated an epileptic with fasting) to its rediscovery centuries later.

The American war in Afghanistan, which began in 2001, is now the longest armed conflict in the nation's history. It is currently winding down, and American troops are likely to leave soon - but only after a stay of nearly two decades.

Most of us are clueless when it comes to the physics that makes our modern world so convenient. What's the simple science behind motion sensors, touch screens, and toasters? How do we glide through tolls using an E-ZPass or find our way to new places using GPS? In The Physics of Everyday Things, James Kakalios takes us on an amazing journey into the subatomic marvels that underlie so much of what we use and take for granted.