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In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

First published in 1918, The Elements of Style is an American English writing style guide, which have since become an essential tool for writers and educators in its numerous editions down the years. The rules of The Elements of Style are rooted in common sense and tradition. The original comprised “eight elementary rules of usage, 10 elementary principles of composition, a few matters of form, a list of 49 words and expressions commonly misused, and a list of 57 words often misspelled.” 

Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. 

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Writing and publishing eBooks has now become a popular way of earning money. In fact, more and more businesses have realized this potential and have taken to publishing these eBooks online. This audiobook will teach you all the information that would help you understand how to publish your eBook on Amazon Kindle. You will learn tips on how to write a great eBook. You will have a step-by-step guide on all the steps from start to finish regarding how you can write and then publish your own eBook.

An indispensable guide to the craft of writing and business of publishing from one of our best-selling and most versatile authors. Onetime teacher and best-selling novelist Joanne Harris has been advising and corresponding with aspirational writers for over six years. This collection of pithy and funny lists of advice provides both hard-won wisdom and insider industry help. All aspects of the writing process and story development are covered - as is the thorny issue of how and where to find readers. 

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market.

From the number one new-release author Dr. Melissa Caudle comes the secrets of launching and publishing a book as an independent author. Why waste hundreds of hours trying to find this information or spend hundreds of dollars on webinars? Have you been there and done that? 

The CliffsNotes study guide on Joseph Conrad's Heart of Darkness and "The Secret Sharer" supplements the original literary works, giving you background information about the author, an introduction to the works, and critical commentaries, all for you to use as an educational tool that will allow you to better understand these works.

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.  

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

Get started writing for magazines, and learn to make a living at it. Through examples, explanations and tips, Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, you'll learn how to recognize topics and angles that can interest editors at magazines and newspapers. Learn to use your experience, on-the-job knowledge, and everyday life to develop how-to articles, reviews and opinion pieces, and more.

The best students, the top performers, the quickest learners - it's not by luck. They know what they're doing, and you can be like them too. We've never been taught how to learn. Yet learning is the keystone to any goal you want to achieve. Let's start changing your life with this very book. A learning structure and framework that takes you from A-Z, in what to do and how to approach it.

Le troisième livre audio sur la maîtrise du métier d'écrivain de romans de Fred Godefroy après "Comment écrire des romans à succès" et "Comment avoir des idées de romans à succès", "Comment créer des personnages de romans à succès" va vous faire rentrer dans la peau de vos personnages et dans leur esprit. Après cela, ce sera eux qui feront avancer votre histoire, même si vous arriverez parfois à reprendre les rênes. Mais avec les techniques et les outils que vous découvrirez dans ce livre audio, vous allez donner de la chair à vos romans.

Schreiben heißt für Doris Dörrie, das eigene Leben bewusst wahrzunehmen. Wirklich zu sehen, was vor unseren Augen liegt. Oder wiederzufinden, was wir verloren oder vergessen haben. Es ist Trost, Selbstvergewisserung, Anklage, Feier des Lebens. Doris Dörrie denkt auf diesem einzigartigen Hörbuch über das autobiographische Schreiben nach, gibt Tipps und kreative Anleitungen. Und sie legt gleich selbst los und erzählt hinreißend ehrlich von ihrem eigenen Leben.

Comment raconter une histoire pour que le lecteur soit accroché du début à la fin ? Comment structurer son roman pour qu'il ou elle le lise sans s'arrêter et dise à la fin : "c'est un bon roman" ? Que vous écriviez un policier, de la fantasy ou du fantastique, de la romance même, il existe des structures narratives qui font partie de l'inconscient collectif et que les auteurs à succès utilisent avec succès pour écrire des best-sellers.

Mystery Writers of America (MWA) is known for providing unparalleled resources on the craft, art, and business of storytelling, helping writers of all levels improve their skills for nearly a century. Now, this new handbook helps authors navigate the ever-shifting publishing landscape - from pacing, plotting, the business side of publishing, to the current demand for diversity and inclusivity across all genres, and more.