検索キーワード： 社会心理学・相互作用

Around 250,000 people have had their genomes sequenced, and scientists expect that number to rise to one billion by 2025. Professor Steven J. Heine argues that the first thing we will do on receiving our DNA test results is to misinterpret them completely. Despite breathless (often lightly researched) media coverage about newly discovered "cancer" or "divorce" or "IQ" genes, the prospect of a DNA test forecasting how your life is going to turn out is vanishingly small.

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals?

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

Especialista em mindset de crescimento, conceito desenvolvido pela psicóloga Carol Dweck, Eduardo Briceño alerta que estamos nos tornando prisioneiros do desempenho crônico: emendamos uma tarefa na outra, sempre buscando a máxima qualidade. Essa maratona interminável resulta em frustração e estagnação. É como se estivéssemos numa roda de hamster, correndo loucamente sem chegar a lugar algum – o que o autor chama de paradoxo da performance.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

From the Sunday Times top ten best-selling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. "It's about the terror, isn't it?" "The terror of what?" I said. "The terror of being found out." For the past three years, Jon Ronson has travelled the world, meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made jokes on social media that came out badly or made mistakes at work.

If you are going to care for someone, you must first understand them. If you're going to hire, marry, or befriend someone, you have to be able to see them. And yet we humans don't do this well. All around us are people who feel invisible, unseen, misunderstood. In How to Know a Person, Brooks sets out to help us to do better, posing questions that are essential for all of us. If you want to know a person, what kind of attention should you cast on them? What kind of conversations should you have? What parts of a person's story should you pay attention to?

The best-selling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

Nobody needs telling that there isn't enough time. We're obsessed by our lengthening to-do lists, our overfilled inboxes, the struggle against distraction and the sense that our attention spans are shrivelling. Yet we rarely make the conscious connection that these problems only trouble us in the first place, thanks to the ultimate time-management problem: the challenge of how best to use our 4,000 weeks. Four Thousand Weeks is an uplifting, engrossing and deeply realistic exploration of this problem.

Prometheus Rising describes the landscape of human evolution and offers the listener an opportunity to become a conscious participant. In an astoundingly useful road map infused with humor and startling insight, Robert Anton Wilson presents the eight circuits of the brain model as an essential guide for the effort to break free of imprinted and programmed behavior. Bob writes, "We are all giants, raised by pygmies, who have learned to walk with a perpetual mental crouch. Unleashing our full stature–our total brain power–is what this book is all about.”

In the 21st century, humanity is reaching new heights of scientific understanding - and, at the same time, appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, quack cures and conspiracy theorising? Pinker rejects the cynical cliché that humans are an irrational species. Instead, he explains that we think in ways that are sensible in the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we have built up over the millennia.

What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.

Diagnosed with autism spectrum disorder at the age of eight, Dr Camilla Pang struggled to understand the world around her. Desperate for a solution, Camilla asked her mother if there was an instruction manual for humans that she could consult. But, without the blueprint to life she was hoping for, Camilla began to create her own. Now armed with a PhD in biochemistry, Camilla dismantles our obscure social customs and identifies what it really means to be human using her unique expertise and a language she knows best: science.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

The Ellipsis Manual is the kind of book that used to be locked away deep in a vault underground, far away from the prying eyes of those who could misuse its power.

For thousands of years, people have argued about whether humanity is selfish or generous, cruel or kind. But recently, our answers have changed. In 1972, half of Americans agreed that most people can be trusted; by 2018, only a third did. Different generations, genders, religions, and political parties can’t seem to agree on anything, except that they all think human virtue is evaporating.

In Fluke, myth-shattering social scientist Brian Klaas takes a deep-dive into the phenomenon of random chance and the chaos it can sow, taking aim at most people’s neat and tidy version of reality. The book’s argument is that we willfully ignore a bewildering truth: but for a few small changes, our lives—and our societies—could be radically different.

A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer—the first and most famous of his books—was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.