検索キーワード： ナレーター "Sean Pratt" すべてのカテゴリー

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

These unabridged guides to the literature of prosperity and motivation survey the all-time classics, giving you their key ideas, insights, and applications - everything you need to know to start benefiting from these legendary works. Discover the books that have already enriched millions.

Cameron is replaced by Stanton. The president begins to supervise the army and take charge of his administration. By presidential order, McClellan is goaded into moving from a defensive position to an offensive. Instead of following Lincoln's plan, McClellan chooses an attack on Richmond. McClellan's indecisiveness and tardiness in battle have many pushing for a replacement. The Union suffers a crushing defeat in the Seven Days Battle. During all this, Willie Lincoln dies of fever.

Lincoln struggles with William Seward's thirst for power while the Fort Sumter question comes to the forefront of the nation's politics. To supply Fort Sumter would incite hostilities with the South and to desert Sumter would imply acknowledgment of the Confederacy. It is a decision that cannot be made lightly. As time goes by without a verdict, the North starts to question the strength of their government. Seizing the opportunity, Seward secretly begins negotiations with the South based on unfounded promises.

This NIDA guide makes teens aware of the dangers of drug abuse, by providing scientific facts about various types of drugs in order to help teenages make safe and smart decisions. The guide focuses on the influence various drugs have on the brain to help teens better understand addiction. This NIDA guide covers anabolic steroids, ecstasy (MDMA), inhalants, marijuana, prescription drugs, stimulants (including cocaine), and tobacco, as well as the dangers of HIV/AIDS as associated with drug use.

Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written." Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.”

This book demonstrates how nonscientific ideas have been encoded deep into our technological infrastructure. Offering a rigorous, fresh perspective on how technology has brought us to this place, Rage Inside the Machine challenges the long-held assumption that technology is an apolitical and amoral force.

Master Your Next Move answers a distinct need, focusing on the most common types of transitions leaders face and the unique challenges posed by each. Based on years of research, and now with a new introduction, this indispensable book explores eight crucial transitions virtually everyone encounters during their career, including promotion, leading former peers, onboarding into a new company, making an international move, and turning around a business in crisis.

Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on 20 years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:

The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.

Jose Silva, Jr.'s 30-day plan shows you how to program your brain and mind for greater success. Week 1: Start using the Alpha Brainwave Level relieve stress for relaxation and good health; strengthen your willpower with imagination; turn difficult problems into creative solutions; and develop a leadership mindset

Who Wins in a Digital World? explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast. Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This audiobook shows that change can be stimulating, exhilarating, and something to be welcomed.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

The Road to Excellence identifies the common blind spots that can take any business off track. The book gives you six powerful leadership strategies that, when followed, make it easier for you to find the answer to the critical question: What, exactly, stands between my company and organizational excellence - and what do I do about it?

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.

Everyone is selling, all the time - but not everyone sells well, and not everyone realizes that selling is what's happening. There are so many different departments that must come together in collaboration to ensure the successful delivery of a product - and consequently a satisfied customer - that everyone along the chain should, ideally, be selling all the time, to everyone, in every department. This book tells managers and salespeople what works when it comes to connecting all the dots and, just as important, what doesn't work.

The promise of America has long been conceived as the promise of happiness. Being American is all about the opportunity to pursue one's own bliss. But what is the good life, and are we getting closer to its attainment? In the cacophony of competing conceptions of the good, technological interventions that claim to help us achieve it, and rancorous debate over government's role in securing it for us, every step toward happiness seems to come with at least one step back.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

The Best Investment: A Better You delivers practical, real-world lessons and advice to help you renew your thinking and develop the best version of yourself. Through the use of personal stories, exercises, and resources for further exploration, Vinnie creates an engaging, insightful audiobook that is equal parts prescriptive how-to and inspirational personal philosophy.

Learning to Succeed insists that an integrated model for corporate education - one that links development programs with strategic goals - is critical to building agile and resilient learning organizations that will survive in our fast-evolving business landscape. Companies need to assess continually where they need to go in relation to where they are now - and use training to bridge the gap.