検索キーワード： 著者 "Steve" すべてのカテゴリー

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The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

The old psychological models that focused on past hurts and traumatic memories have given way to exciting new breakthroughs, like Dr. Martin Seligman's work on post-traumatic strength and Dr. George Pransky's work on human beings' innate resilience and well-being. No more fixating on psychic wounds that occurred in childhood. Chandler's new revision looks at the work of both of those pioneers and makes optimism available to people who never believed they could reinvent their old ways of being.